Project description
Look what's on the menu: alternative proteins for a more sustainable and healthier diet
Can European dietary habits be healthier and more sustainable? The EU-funded LIKE-A-PRO project will answer this question, and more. It will explore the production of new food products from alternative protein sources such as rapeseed, mealworms, krill, microbes, mushrooms, fermented fungi and peas. It will also investigate the consumers’ needs and ways to meet them with new products. The project will carry out activities to understand the eating habits of Europeans in order to find ways to adapt the products they like to consume. The middle food system actors will also be engaged to make alternative products an easy and economically viable choice. The project’s overall aim is to mainstream alternative proteins, making them accessible, available and widely acceptable.
Objective
The interest of Europeans in alternative proteins is becoming clear and this trend is the perfect ground for the dietary shift towards sustainable and healthy nutrition and food systems, in line with the ambitions of the EU Green Deal, Farm to Fork strategy and EU’s climate goals. Yet, this interest is not reflected in the European dietary patterns, as alternative proteins are mainly consumed by early adopters, while the majority is less receptive towards alternatives or have limited possibilities to integrate them in the diets. This gap between interest and consumption is due to obstacles in the food environments such as product limited offering, suboptimal product taste, isolated product placement in shops or menus etc. Without overcoming these obstacles, alternative proteins will remain a niche.
LIKE-A-PRO aims at mainstreaming alternative proteins, making them accessible, available, and acceptable to everybody (from children to elderly, vulnerable groups) and everywhere (across Europe, in urban, peri-urban, and rural areas). To achieve this, key representatives along the entire alternative protein value chain (growers, producers, cooks, retailers, consumers, researchers) will work together in a trans-disciplinary consortium.
To improve European food environments towards fostering alternative protein consumption, practical solutions will be co-designed with citizens. This social innovation will take place in 11 living labs and in 4 real life food environments. For a diversified alternative protein offering, 16 new alternative protein products will be developed with 7 sustainable, healthy, and novel sources. To secure result deployment, the project will actively involve middle food system actors (+35,000 companies) – via co-creation and capacity building. For a maximised impact, innovative communication campaigns will be launched in 6 countries, reaching 8 M citizens in 4 years.
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HORIZON-IA - HORIZON Innovation ActionsCoordinator
26315 Aleson La Rioja
Spain
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Participants (43)
80686 Munchen
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3852 AB Ermelo
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Legal entity other than a subcontractor which is affiliated or legally linked to a participant. The entity carries out work under the conditions laid down in the Grant Agreement, supplies goods or provides services for the action, but did not sign the Grant Agreement. A third party abides by the rules applicable to its related participant under the Grant Agreement with regard to eligibility of costs and control of expenditure.
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91058 Evry
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The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed.
6009 Alesund
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6090 FOSNAVAG
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2020 Antwerpen
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The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed.
26560 Autol
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The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed.
9354212 Jerusalem
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4650 Herve Chaineux
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The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed.
27572 Bremerhaven
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The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed.
1080 Wien
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7038 Trondheim
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The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed.
44195 Teruel
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The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed.
Legal entity other than a subcontractor which is affiliated or legally linked to a participant. The entity carries out work under the conditions laid down in the Grant Agreement, supplies goods or provides services for the action, but did not sign the Grant Agreement. A third party abides by the rules applicable to its related participant under the Grant Agreement with regard to eligibility of costs and control of expenditure.
44002 Teruel
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42107 Wuppertal
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03-815 WARSZAWA
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15342 AGIA PARASKEVI
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9000 Murska Sobota
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35250 İzmir
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00100 Helsinki
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9820 Merelbeke
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20009 Donostia San Sebastian
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6708 WH Wageningen
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8830 Tjele
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The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed.
00144 Roma
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Legal entity other than a subcontractor which is affiliated or legally linked to a participant. The entity carries out work under the conditions laid down in the Grant Agreement, supplies goods or provides services for the action, but did not sign the Grant Agreement. A third party abides by the rules applicable to its related participant under the Grant Agreement with regard to eligibility of costs and control of expenditure.
75008 Paris
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154 51 Athens
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1030 Wien
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Legal entity other than a subcontractor which is affiliated or legally linked to a participant. The entity carries out work under the conditions laid down in the Grant Agreement, supplies goods or provides services for the action, but did not sign the Grant Agreement. A third party abides by the rules applicable to its related participant under the Grant Agreement with regard to eligibility of costs and control of expenditure.
1000 Ljubljana
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1300 307 LISBOA
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108 03 Praha 10
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The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed.
Legal entity other than a subcontractor which is affiliated or legally linked to a participant. The entity carries out work under the conditions laid down in the Grant Agreement, supplies goods or provides services for the action, but did not sign the Grant Agreement. A third party abides by the rules applicable to its related participant under the Grant Agreement with regard to eligibility of costs and control of expenditure.
00144 Rome
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28001 Madrid
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06510 ANKARA
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28041 Madrid
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The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed.
Participation ended
1018 AD Amsterdam
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The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed.
40126 Bologna
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48170 Zamudio
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The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed.
31500 NAVARRA
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1000 Bruxelles / Brussel
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1013 HS Amsterdam
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1018 AD Amsterdam
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The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed.
91058 Evry
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The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed.