First, we studied the problem of sampling discretization for an arbitrary compact class of continuous functions, relating the discretization error to the decay of entropy numbers in the uniform norm. Second, we investigated integral norms sampling discretization in the setting where the L^p-norm is replaced by an arbitrary Orlicz norm. For randomly chosen points, we obtained near-optimal estimates for the sufficient number of samples, coinciding with the known results in the L^p-case. Moreover, these results were applied to derive new estimates for the error in the sampling recovery problem. Third, in the classical L^p-case for p>2, we established new estimates for the number of points sufficient for accurate discretization, significantly improving previously known results. Finally, we derived new Markov–Bernstein-type inequalities for polynomials on the unit cube.