Periodic Reporting for period 1 - BacLEATHER (UPSCALE OF AN INNOVATIVE AND SUSTAINABLE BIOMATERIAL FOR THE LEATHER INDUSTRY)
Période du rapport: 2023-06-01 au 2024-05-31
Since 2022, we are fighting for a position in a market dominated by a powerful animal leather industry, whose current dynamics must evolve once the next-gen materials enter in the market. We need therefore a strong communication and marketing strategy to increase the awareness and acceptability of our product from the customers and get a position in an oligopoly industry reluctant for a change. Only after reaching this point and de-risking the current production engineering process, we will gain credibility and attract further investment to scale-up the manufacturing process. Thus, the main goal of the Women TechEU project focuses on increasing the visibility of our company and the BACleather prototype among end-users, the public, and investors and therefore gain market acceptability.
Thus, the main outcomes of the project have been establishing the proper bonds with European luxury brands and R&D collaborators to advance the finishing of the prototype according to the requirements of the end-users and clients and attract their interest for future sales agreements. Also, we have increased our visibility to catalyze the investment in the company for scaling up the manufacturing process.