Project description
Preparing the launch of ModelMe digital innovation
Imagine being able to visualise new outfits on yourself instantly. This B2B software, which generates fashion visuals in digital format, is now available. The EU-funded ModelMe project is set to successfully launch this innovation as a product. The project will focus on validating the product and refining its design pre-launch, iterating on various aspects, including user interface design, innovation, business model, and go-to-market strategy. Successful iterations will result in deploying a scalable web-based product, enabling customers to access deep tech algorithms. Product validation will involve conducting rigorous interviews with existing partners and potential clients to assess the technical capabilities and the design of its user interface.
Objective
The primary objective of the work performed within the proposed project is to bring our innovation to the point at which it can be successfully disseminated and exploited through a product launch. Our technical progress so far has been a result of R&D breakthroughs over the last 18 months (since July 2021) by our team of four.
We consider the following tasks/actions necessary to reaching our main objective: pre launch product and design validation; iteration on user interface design, iteration on innovation, business model & go to market revision; and deployment of our technology via a web based application.
Product validation includes the rigorous interviewing of existing partners and potential clients on the topic of ModelMe's technical capabilities and the design of our user interface. Our interviews will be conducted through video calls, on-site visits and through surveys. The relevance of product validation ensures that after launch, customers can intuitively use the product and want to pay for it.
Business model and go to market revisions will be made prior to the launch to ensure relevancy to the current market conditions. In addition, product and marketing material will be created for customer acquisition and product onboarding.
Lastly, upon successful iterations of the innovation and user interface design, we shall build and deploy a scalable web based product which will enable our customers to access our deep tech algorithms for use.
Grant resources will be channeled towards each of the tasks mentioned above.
Keywords
Project’s keywords as indicated by the project coordinator. Not to be confused with the EuroSciVoc taxonomy (Fields of science)
Project’s keywords as indicated by the project coordinator. Not to be confused with the EuroSciVoc taxonomy (Fields of science)
Programme(s)
Multi-annual funding programmes that define the EU’s priorities for research and innovation.
Multi-annual funding programmes that define the EU’s priorities for research and innovation.
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HORIZON.3.2 - European innovation ecosystems
MAIN PROGRAMME
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Topic(s)
Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.
Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.
Funding Scheme
Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.
Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.
HORIZON-CSA - HORIZON Coordination and Support Actions
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Call for proposal
Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.
Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.
(opens in new window) HORIZON-EIE-2022-SCALEUP-02
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Net EU financial contribution. The sum of money that the participant receives, deducted by the EU contribution to its linked third party. It considers the distribution of the EU financial contribution between direct beneficiaries of the project and other types of participants, like third-party participants.
10405 Berlin
Germany
The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed.
The total costs incurred by this organisation to participate in the project, including direct and indirect costs. This amount is a subset of the overall project budget.