Periodic Reporting for period 1 - GreenVisuals (Making Green Audiovisuals sustainable)
Reporting period: 2023-06-01 to 2023-11-30
‘ Save money by going green’ – this is the motto of TheGreenShot, across the culture and creativity industries – films, TV series, live events, videos and more. GreenVisuals was designed, during its 6 months from 1st June to 30th November 2023, to validate the attraction, mechanisms and key incentives to also extend the market reach of TheGreenShot to the production of commercials.
About us -
TheGreenShot accelerates the entertainment industry’s transition to net-zero. Our digital platform centralizes all the data that was fragmented in the past. Our 360° view delivers a unique connection delivering real-time view of financials and carbon footprints – enabling business leaders to save costs while curbing the environmental impact.
As importantly, it connects to every member of the workforce – and empowers them with the data and alternative choices to include them in the productivity gains and CO2 savings.
Created in Brussels, Belgium in June 2021, TheGreenShot growing fast, x8 340 k€ revenues in 2022 to reach 3 M€ in 2023. With 31 team members, TheGreenShot has expanded into France and is launching in the US in Q1 2024.
Our modular platform enables us to reach out to clients to fix a specific pain, and progressively upsell other modules. From planning to freelance management, from accounting to green management, our modules are designed to protect our customers from financial risks, administrative overheards and deliver the real-time controls that make their work safer, faster and people inclusive. With 143 clients and 15.000 users from the film, TV and events management world, TheGreenShot caters to the needs of the entire cultural and creative industries.
About commercials –Videos are the most impactful mode of communication, and researchers have demonstrated that the human brain processes visuals 60,000 times faster than text. -This fast processing is key, when in parallel human attention span has decreased by 30% over the last 15 years, from 12 seconds in 2000 to 8,25 seconds in 2015. Videos also outperform text in creating emotions – and emotions are one of the most powerful mechanisms to deliver return on investment through customer transformation – 84% of watchers decide to make a purchase after watching a video.
GreenVisuals’ mission was to analyse the market, its mechanisms, incentives to produce greener commercials, market entry barriers and key target customer profiles. And to help us prepare for our first investment round, including the impact of this market in our business plan.
About us -
TheGreenShot accelerates the entertainment industry’s transition to net-zero. Our digital platform centralizes all the data that was fragmented in the past. Our 360° view delivers a unique connection delivering real-time view of financials and carbon footprints – enabling business leaders to save costs while curbing the environmental impact.
As importantly, it connects to every member of the workforce – and empowers them with the data and alternative choices to include them in the productivity gains and CO2 savings.
Created in Brussels, Belgium in June 2021, TheGreenShot growing fast, x8 340 k€ revenues in 2022 to reach 3 M€ in 2023. With 31 team members, TheGreenShot has expanded into France and is launching in the US in Q1 2024.
Our modular platform enables us to reach out to clients to fix a specific pain, and progressively upsell other modules. From planning to freelance management, from accounting to green management, our modules are designed to protect our customers from financial risks, administrative overheards and deliver the real-time controls that make their work safer, faster and people inclusive. With 143 clients and 15.000 users from the film, TV and events management world, TheGreenShot caters to the needs of the entire cultural and creative industries.
About commercials –Videos are the most impactful mode of communication, and researchers have demonstrated that the human brain processes visuals 60,000 times faster than text. -This fast processing is key, when in parallel human attention span has decreased by 30% over the last 15 years, from 12 seconds in 2000 to 8,25 seconds in 2015. Videos also outperform text in creating emotions – and emotions are one of the most powerful mechanisms to deliver return on investment through customer transformation – 84% of watchers decide to make a purchase after watching a video.
GreenVisuals’ mission was to analyse the market, its mechanisms, incentives to produce greener commercials, market entry barriers and key target customer profiles. And to help us prepare for our first investment round, including the impact of this market in our business plan.
During GreenVisuals, we validated the market size, the mechanisms and key customer profiles of the commercials’ market. But most of all, we uncovered that we could also promote this towards corporations, i.e. the customers of the digital agencies as the most effective way to multiply our market and incentivises digital agencies faster than going directly to them.
Why? Because the pressure on corporations to report on their environmental impact is increasing – whether due to reporting directives in Europe, reputation pressure or financial pressure. And these corporations which have mainly focused on reporting on Scope 1 and Scope 2 of their carbon footprint, i.e. the emissions on which they have the strongest control, are now increasingly faced with the much more complex Scope 3. And with ‘purchased services’ a large part of Scope 3, this is in turn incentivising these corporations to turn to digital agencies that can produce reports aligned to their customers’ reporting needs.
And thanks to this result, we developed a specific offer for the commercials market, and signed our first corporate customer – sports retailed Decathlon, working with 120 different digital agencies.
In parallel, we updated our business plan to reflect on this new market opportunity, and prepared a complete investment information pack. We launched our fund raise in October 2023.
This approach had immediate impact on our 2023 results – we achieved revenues of 3 M€, up from 340 k€ in 2022. From our new clients, 62 produced a total of 131 commercials and related revenues represent 430 k€, i.e. 14% of our 2023 revenues.
Why? Because the pressure on corporations to report on their environmental impact is increasing – whether due to reporting directives in Europe, reputation pressure or financial pressure. And these corporations which have mainly focused on reporting on Scope 1 and Scope 2 of their carbon footprint, i.e. the emissions on which they have the strongest control, are now increasingly faced with the much more complex Scope 3. And with ‘purchased services’ a large part of Scope 3, this is in turn incentivising these corporations to turn to digital agencies that can produce reports aligned to their customers’ reporting needs.
And thanks to this result, we developed a specific offer for the commercials market, and signed our first corporate customer – sports retailed Decathlon, working with 120 different digital agencies.
In parallel, we updated our business plan to reflect on this new market opportunity, and prepared a complete investment information pack. We launched our fund raise in October 2023.
This approach had immediate impact on our 2023 results – we achieved revenues of 3 M€, up from 340 k€ in 2022. From our new clients, 62 produced a total of 131 commercials and related revenues represent 430 k€, i.e. 14% of our 2023 revenues.
TheGreenShot is far beyond a world in which carbon footprints are very much managed from the reporting dimension, and much less as a driver of change.
State of the art : the current approach to CO2 emissions is a sequential approach of ‘doing, reporting, analysing and deciding what to do better next time’. This is also a top down approach, in which management teams drive the decisions that are then communicated to the workforce. This whole mechanism is ‘slow by design’
Beyond the state of the art: ‘go green faster’ and ‘save money by going green’
TheGreenShot’s unique connection between financials, operations and carbon footprints mean that we constantly share carbon footprints as they develop, and give the means to curb them in real-time. This is a circular, real-time and people driven approach in which every team member access carbon footprints, every change can be compared immediately both in terms of financials and of footprints. Even better, our carbon accounting approach can be planned earlier, exactly as a financial accounting tool – and both can connect.
Beyond the state of the art: ‘report faster’, ‘report better’
TheGreenShot is also beyond the state of the art in terms of precision. Indeed, our unique automations enable us to dig deep into the insides of any information share – and detect the information that matters. We compute our footprints from every single detail, we deliver a navigation table that enables our customers to go deep into what happens. We remove weeks of manual work, and deliver the most precise carbon footprints to date.
State of the art : the current approach to CO2 emissions is a sequential approach of ‘doing, reporting, analysing and deciding what to do better next time’. This is also a top down approach, in which management teams drive the decisions that are then communicated to the workforce. This whole mechanism is ‘slow by design’
Beyond the state of the art: ‘go green faster’ and ‘save money by going green’
TheGreenShot’s unique connection between financials, operations and carbon footprints mean that we constantly share carbon footprints as they develop, and give the means to curb them in real-time. This is a circular, real-time and people driven approach in which every team member access carbon footprints, every change can be compared immediately both in terms of financials and of footprints. Even better, our carbon accounting approach can be planned earlier, exactly as a financial accounting tool – and both can connect.
Beyond the state of the art: ‘report faster’, ‘report better’
TheGreenShot is also beyond the state of the art in terms of precision. Indeed, our unique automations enable us to dig deep into the insides of any information share – and detect the information that matters. We compute our footprints from every single detail, we deliver a navigation table that enables our customers to go deep into what happens. We remove weeks of manual work, and deliver the most precise carbon footprints to date.