Project description
A greener future for digital advertising
Audiovisual communications hold unparalleled power to reach out to target audiences. Yet, they also contribute to the world's overall carbon footprint. Viewers retain 95 % of the content of a video compared to a mere 10 % from text. Brands that use video marketing experience revenue growth rates that outpace their counterparts. The EU-funded GreenVisuals project challenges the conventional methods of CO2 calculation. Unlike traditional approaches that compute carbon footprints after video production is completed, GreenVisuals generates granular carbon footprint measurements in real time during production, fostering a proactive approach to sustainability. In addition, GreenVisuals connects, in real time, the impact of alternative choices to the related costs, targeting a real behavioural change to "greener processes as a path to financial optimisation."
Objective
Audiovisuals create impactful communication. Viewers retain 95% of a video message versus 10% for text. Brands that use video marketing experience revenues that grow 49% faster. Even this submission includes a video.
GreenVisuals supports TheGreenShot’s entry in the market of producing sustainable commercials– starting from its current offering for films and TV series.
I am Véronique Pevtschin, CEO of TheGreenShot – part of a gender-balanced founding team - 2 women, 2 men. TheGreenShot has brought to market the 1st solution that accelerates the move to sustainable productions for films and TV series. Developed over 3 years,
How did we achieve that? By thinking differently.
1) Today, carbon footprints are generated by accounting teams that start from financials. They compute footprints from how much work costs. We compute footprints starting from how work is done.
2) Accounting teams compute carbon footprints after the facts. We compute carbon footprints in real-time.
3) We also share granular carbon footprints in real-time with people on the field. Numbers relevant to individuals and teams, empowering them to act.
4) We propose alternative solutions and providers directly inside our app.
Our automations remove the additional costs of computing footprints and generate custom reports that facilitate certifications and ESG reporting.
In 15 months, TheGreenShot has gained market traction with 10 clients in Europe, US and Canada and professional recognition through 5 awards. Its team has grown from 4 to 18 people.
We have the innovative solution, the team and the ambition – this grant is ideally positioned in content and timing to help us enter a new, yet accessible, market. Structured around two phases - creating the right business channels and preparing the optimal content for our next investment round - GreenVisuals helps TheGreenShot reach its next growth milestone.
Fields of science (EuroSciVoc)
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CORDIS classifies projects with EuroSciVoc, a multilingual taxonomy of fields of science, through a semi-automatic process based on NLP techniques. See: The European Science Vocabulary.
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Keywords
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Project’s keywords as indicated by the project coordinator. Not to be confused with the EuroSciVoc taxonomy (Fields of science)
Programme(s)
Multi-annual funding programmes that define the EU’s priorities for research and innovation.
Multi-annual funding programmes that define the EU’s priorities for research and innovation.
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HORIZON.3.2 - European innovation ecosystems
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Topic(s)
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Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.
Funding Scheme
Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.
Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.
HORIZON-CSA - HORIZON Coordination and Support Actions
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Call for proposal
Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.
Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.
(opens in new window) HORIZON-EIE-2022-SCALEUP-02
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Net EU financial contribution. The sum of money that the participant receives, deducted by the EU contribution to its linked third party. It considers the distribution of the EU financial contribution between direct beneficiaries of the project and other types of participants, like third-party participants.
1180 Bruxelles / Brussel
Belgium
The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed.
The total costs incurred by this organisation to participate in the project, including direct and indirect costs. This amount is a subset of the overall project budget.