As a research-based company, Haloderma has a mission to create societal impact for skincare users, especially those experiencing skin issues, which is a niche market often overlooked by larger cosmetic brands. Due to the innovative and optimised technology, Haloderma is able to enter the market as an affordable, middle price-range skincare solution. During the project, the gel-based serum was developed and the formulation was dermatologically tested and excellently tolerated by test subject with sensitive skin. This is the first step to enhance the wellbeing of those with sensitive skin or condition which makes their skin not to tolerate conventional cosmetic formulations. Marketing and commercialisation activities and further stakeholder engagement are needed to ensure the further uptake of the new product. Considering technology development and expanding the portfolio of novel ingredients and products, further research, as well as IRP management, are needed to secure the success of halophyte-based ingredients for cosmetics.
The optimisation of the extract production and ensuring its sustainability allow Haloderma to contribute towards circular, green practises. Company is closely connected to the academic research environment and is a part of an innovation ecosystem rooted in the green transition. Considering environmental impacts, transparency on raw materials sourcing and production of active ingredients, as well as their environmental sustainability, are key values of Haloderma. Haloderma wants to show and example and transparency, allowing consumers to make informed decisions when purchasing cosmetic products. By educating and communicating with stakeholders and potential customers, Haloderma further fosters the consumer empowerment and expects to contribute to changing behavioural consumption towards natural and low-impact cosmetics. To support these activities in the future, product commercialisation, marketing and further financing are needed.
