Project description
Media production technologies with minimal power demands
In an era of skyrocketing video-based and extended reality content, the entertainment and media industries are grappling with an overwhelming demand for skilled human resources, data processing, and energy. In this context, the EU-funded EMERALD project aims to leverage AI, Machine Learning, and Big Data technologies to transform media production. Its goal is to automate processing, increase production, reduce energy consumption, and enhance content quality. With a consortium comprising companies from the movie, broadcast, streaming, and live entertainment sectors, EMERALD will develop exemplary tools for sustainable media creation. It will measure energy usage, optimise data utilisation for AI/ML applications, and minimise power demands.
Objective
EMERALD is a 30-month IA to develop and demonstrate exemplary tools for the digital entertainment and media industries using AI Machine Learning and Big Data technologies, to automate and speed processing, increase production efficiency, use less energy and increase the quality of content. There is a massive increase in the volume of video-based and extended reality content, with an unsustainable demand for skilled human resources, data processing and energy. EMERALD aims to meet the challenge by developing process automation for sustainable media creation; creating a testbed for measuring the energy used in media computation; developing more efficient data use for AI/ML in entertainment and media applications; reducing the power demands for large-scale media data processing; and creating acceptance and demand for AI and sustainable production technologies in the entertainment and media industries.
The interdisciplinary Consortium of seven partners includes leading companies from the movie, broadcast, streaming and live entertainment technology sectors, supported by two major European universities.
Fields of science
- social sciencessociologyindustrial relationsautomation
- social scienceseconomics and businesseconomicsproduction economics
- natural sciencescomputer and information sciencessoftwaresoftware applicationsvirtual reality
- social scienceseconomics and businesseconomicssustainable economy
- natural sciencescomputer and information sciencesdata sciencedata processing
Keywords
Programme(s)
Funding Scheme
HORIZON-IA - HORIZON Innovation ActionsCoordinator
08002 Barcelona
Spain