trAining younG researchers On shaping MetaveRse for business and social vAlue (AGORA)

Project Information

AGORA

Grant agreement ID: 101119937

DOI

10.3030/101119937

EC signature date 13 July 2023

Start date 1 September 2023

End date 31 August 2027

Funded under

• Marie Skłodowska-Curie Actions (MSCA)

Total cost

No data

EU contribution

€ 3 829 874,40

Coordinated by

EDEX - EDUCATIONAL EXCELLENCE CORPORATION LIMITED
Cyprus

CORDIS provides links to public deliverables and publications of HORIZON projects.

Links to deliverables and publications from FP7 projects, as well as links to some specific result types such as dataset and software, are dynamically retrieved from OpenAIRE .

Publications

Conference proceedings (12)

Are metaverse users aware of their data disclosures and what they do to protect themselves?

Author(s): Georgia Donta
Published in: UKAIS Conference, 2025
Publisher: UKAIS

Experiential Learning in the Metaverse: Implications for Workplace Training

Author(s): Myrto Dimitriou, Efpraxia D. Zamani, Mariann Hardey, Sofoklis Efremidis
Published in: UK Academy for Information Systems Conference Proceedings 2025, 2025
Publisher: UK Academy for Information Systems

Embodied Communication via Virtual Reality Devices: The Visual-Body Language of Avatar in Metaverse

Author(s): Zhou, Shiyi; Zamani, Efpraxia; Toth, Zsofia
Published in: UK Academy for Information Systems Conference Proceedings 2025, Issue 39, 2025
Publisher: UK Academy for Information Systems (UKAIS)

From Perception to Action: Investigating Digital Transformation Strategies in B2C Retail SMEs

Author(s): Kim, Sohee; Jiang, Feng; An, Qiutong; and Kimel, Zhansaule
Published in: MCIS 2025 Proceedings, Issue 17, 2025
Publisher: MCIS 2025 Proceedings

Building Metaverse Responsibly: Findings from Interviews with Experts

Author(s): Muhammad Irfan Khalid; Ilias O. Pappas; Moatasim Mahmoud; Stamatia Rizou
Published in: Proceedings of the 17th Mediterranean Conference on Information Systems (MCIS 2025), Issue 32, 2025
Publisher: Association for Information Systems

Avatar Design and User Personality Traits: Systematic Literature Review on Identity Construction through Avatar in the Metaverse

Author(s): Kim, Sohee; Zamani, Efpraxia; Spanaki, Konstantina
Published in: ECIS 2026 Proceedings, 2026
Publisher: European Conference on Information Systems 2026 Proceedings

From Perception to Action: Investigating Digital Transformation Strategies in B2C Retail SMEs

Author(s): Kim, Sohee; Jiang, Feng; An, Qiutong; Kimel, Zhansaule
Published in: MCIS 2025 Proceedings, 2025
Publisher: Mediterranean Conference on Information Systems 2025 Proceedings

Memory, Meaning, and Smell: Repositioning Older Adults in Olfactory VR Design

Author(s): Arezou Ghanavat Pour, Michael Palkowski
Published in: 2026 12th International Conference on Virtual Reality (ICVR), 2026
Publisher: IEEE
DOI: 10.1109/ICVR70658.2026.11672626

Avatar Design and User Personality Traits: Systematic Literature Review on Identity Construction Through Avatar in the Metaverse

Author(s): Kim, Sohee; Zamani, Efpraxia; and Spanaki, Konstantina
Published in: ECIS 2026 Proceedings, Issue 15, 2026
Publisher: European Conference on Information Systems (ECIS)

Memory, Meaning, and Smell: Repositioning Older Adults in Olfactory VR Design

Author(s): Arezou Ghanavat Pour, Michael Palkowski
Published in: 2026 12th International Conference on Virtual Reality (ICVR), 2026
Publisher: IEEE
DOI: 10.1109/ICVR70658.2026.11672626

Understanding Stakeholder Divergence in Ethical and Regulatory Perceptions of Metaverse Marketing: Evidence from a Qualitative Study

Author(s): Muhammad Irfan Khalid; Ilias O. Pappas; Moatasim Mahmoud; Stamatia Rizou
Published in: 2026
Publisher: Association for Information Systems / UK Academy for Information Systems

Why Customer Experience Breaks Down in the Metaverse: A Bibliometric and Actor-Network Theory Perspective

Author(s): Arezou Ghanavat Pour; Ransome Bawack
Published in: MCIS 2025 Proceedings, Issue 44, 2025
Publisher: Association for Information Systems (AIS)

Book chapters (2)

When Immersion Obscures Ethics: An Empirical Study of End User Perceptions of Data Practices in Metaverse Marketing

Author(s): Muhammad Irfan Khalid
Published in: Work, Life, and Society in a Sustainable, Intelligent Future / Lecture Notes in Computer Science, Issue Chapter 13, ISSN 0302-9743
Publisher: September
DOI: 10.1007/978-3-032-38014-2_13

Rethinking Digital Marketing Ethics in the Metaverse: A Framework for Responsible Engagement

Author(s): Muhammad Irfan Khalid
Published in: Lecture Notes in Computer Science, Pervasive Digital Services for People’s Well-Being, Inclusion and Sustainable Development, 2025, ISSN 1611-3349
Publisher: Springer Nature Switzerland
DOI: 10.1007/978-3-032-06164-5_26

Peer reviewed articles (1)

The Convergence of Digital Marketing, Ethics, and the Metaverse: An Integrative Systematic Literature Review of Reviews

Author(s): Muhammad Irfan Khalid, Ilias O. Pappas, Moatasim Mahmoud, Stamatia Rizou
Published in: AIS Transactions on Human-Computer Interaction, Issue 18, 2026, ISSN 1944-3900
Publisher: Association for Information Systems
DOI: 10.17705/1THCI.00245