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BLUE OCEANS STRATEGY FOR VALUE CREATION

Project description

Searching for innovation in untapped markets

In today’s fast-paced world, the challenge of harnessing the full potential of research results looms large. The conventional approach to innovation often falls short, leaving untapped markets and overlooked opportunities. There is a need for a fresh strategy. In this context, the EU-funded BEAGLE project, inspired by the Blue Ocean strategy, assembles a dynamic network of universities, technology centres, community managers, and industry clusters. This project aims to redefine the landscape of value creation by exploring new market niches, fostering sustainable value chains, and promoting disruptive synergies and innovation. The project’s ultimate mission is to unearth 20 new market niches and co-create 20 innovation proposals, each equipped with a clear roadmap.

Objective

BEAGLE proposes an innovative methodology for value creation from the uptake of the research results applying the Blue Ocean strategy. It explores new market niches by fostering sustainable value chains in untapped markets, while promoting disruptive synergies and innovation. This will be achieved through constructing a BEAGLE network of 3 universities, 1 technology centre, 1 innovating communities’ manager and 4 industry clusters with a work plan which will be implemented by the active participation of 240 professionals from 7 European countries, both innovators (from industry) and researchers (academia and tech centre) through the application to an ad hoc open call. Multiple disciplines, sectors and geographic areas are called to connect and interact in this A-I BEAGLE community (mainly those of the participating entities). By the end of the project the goal is to unveil 20 new market niches, the Blue Oceans, and to co-create 20 innovation proposals with specific roadmaps.
To facilitate the co-creation experiment 12 Mixed Teams will be set, expert researchers and TTOs officers form the academia and the technology centre will merge with the cluster managers and their representatives from the industry clusters. Those actors will lead, manage, and supervise the whole work plan starting by the recruitment of professionals from their own institutions (the mentioned open call), to actively join BEAGLE as participants of the proposed innovation funnel. Three phases are planned: I) discovering opportunities through co-creation activities (workshops, survey, interviews, video-factsheets, system innovation approaches); II) co-creating the innovation proposals; and III) consolidating 20 new innovative market niches to attract investment.
A dedicated marketplace linked to the F6S platform (4.4 million members) will facilitate the implementation of the project and its further sharing of results and lessons learned, will ensure its continuity after the project’s funding period.

Keywords

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Programme(s)

Multi-annual funding programmes that define the EU’s priorities for research and innovation.

Topic(s)

Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.

Funding Scheme

Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.

HORIZON-CSA - HORIZON Coordination and Support Actions

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Call for proposal

Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.

(opens in new window) HORIZON-WIDERA-2023-ERA-01

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Coordinator

UNIVERSITAT ROVIRA I VIRGILI
Net EU contribution

Net EU financial contribution. The sum of money that the participant receives, deducted by the EU contribution to its linked third party. It considers the distribution of the EU financial contribution between direct beneficiaries of the project and other types of participants, like third-party participants.

€ 159 353,75
Address
CARRER DE ESCORXADOR
43003 TARRAGONA
Spain

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Region
Este Cataluña Tarragona
Activity type
Higher or Secondary Education Establishments
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Total cost

The total costs incurred by this organisation to participate in the project, including direct and indirect costs. This amount is a subset of the overall project budget.

€ 159 353,75

Participants (8)

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