Project description
Innovative approaches to break news avoidance
In an era inundated with information, news avoidance erodes media trust and societal cohesion. Despite its prevalence, a consensus on how to define and address this behaviour effectively remains elusive. This avoidance not only limits individuals’ access to crucial information, but also diminishes their understanding of societal issues. Supported by the Marie Skłodowska-Curie Actions (MSCA) programme, the NAPNF project pioneers an interdisciplinary approach to unravel the complexities of news avoidance and devise strategies to counter its detrimental effects. Through qualitative profiling, panel surveys, and experimentation with personalised news formats, NAPNF aims to bridge the gap between scholarly discourse and practical solutions, ultimately fostering a more informed and engaged European society.
Objective
This MSCA research project ‘Countering News Avoidance with Personalized News Formats (NAPNF)’ uses an interdisciplinary approach combining sociology and (media) psychology to ask: How does personalized content relate to news avoidance behaviors, and what steps can be taken to counteract their negative influence on news consumption? Despite news avoidance’s prominence in scholarly discussions on how to increase trust in media and other institutions, there is still a dissensus on how to both fundamentally conceptualize news avoidance and understand this audience behavior. NAPNF addresses this gap. To answer this question, this project will first determine the specific profiles of news avoiders via a qualitative approach which will lead to a more multifaceted comprehension of the different rationales of these avoiders. Second, I will conduct a panel survey on how these specific profiles relate to the level of knowledge of contested (e.g. migration) and uncontested issues (e.g. festivities). To date, research has insufficiently addressed to what extent news avoiders actually stay informed on societal issues. Third, personalized news formats based on these contested and uncontested issues will be used in experiments to evaluate whether these formats might stimulate or obstruct news avoidance. NAPNF combines the expertise at the University of Southern Denmark (SDU) and the Digital Democracy Centre (DDC) on media trust and literacy with my six years’ experience as a quantitative and qualitative scholar in journalism, AI, and newsroom innovation. The project will link academic research to practical recommendations which can contribute to the development of strategies that attract news avoiders in the European society, improve audience reach, and potentially generate societal benefits for the news industry.
Fields of science (EuroSciVoc)
CORDIS classifies projects with EuroSciVoc, a multilingual taxonomy of fields of science, through a semi-automatic process based on NLP techniques. See: The European Science Vocabulary.
CORDIS classifies projects with EuroSciVoc, a multilingual taxonomy of fields of science, through a semi-automatic process based on NLP techniques. See: The European Science Vocabulary.
- social sciences sociology
- social sciences media and communications journalism
- social sciences political sciences government systems democracy
- social sciences psychology
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Keywords
Project’s keywords as indicated by the project coordinator. Not to be confused with the EuroSciVoc taxonomy (Fields of science)
Project’s keywords as indicated by the project coordinator. Not to be confused with the EuroSciVoc taxonomy (Fields of science)
Programme(s)
Multi-annual funding programmes that define the EU’s priorities for research and innovation.
Multi-annual funding programmes that define the EU’s priorities for research and innovation.
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HORIZON.1.2 - Marie Skłodowska-Curie Actions (MSCA)
MAIN PROGRAMME
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Topic(s)
Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.
Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.
Funding Scheme
Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.
Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.
HORIZON-TMA-MSCA-PF-EF - HORIZON TMA MSCA Postdoctoral Fellowships - European Fellowships
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Call for proposal
Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.
Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.
(opens in new window) HORIZON-MSCA-2023-PF-01
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Net EU financial contribution. The sum of money that the participant receives, deducted by the EU contribution to its linked third party. It considers the distribution of the EU financial contribution between direct beneficiaries of the project and other types of participants, like third-party participants.
5230 Odense M
Denmark
The total costs incurred by this organisation to participate in the project, including direct and indirect costs. This amount is a subset of the overall project budget.