Project description
Tools to overcome cyberattacks and implement data consumption efficiency
The rapid growth and spread of networks, the internet, and digital technologies have given rise to topics and concerns that require thorough research and study. The lack of research on consumer behaviour, mobile data scarcity messages, and data breach announcements has generated worries regarding potential dangers and crises. The MSCA-funded DALE project aims to address this research gap in the field. It leverages information systems, behavioural economics, operations, and marketing research to develop tools that enhance consumption efficiency and better adapt to cyberattacks. To achieve this goal, the project will collaborate with a leading telecommunications provider and a multi-channel grocery partner.
Objective
DALE addresses an urgent need to advance research on consumer behavior, namely consumers’ responses to the timing of mobile data scarcity messages and data breach announcements, using a multi-method approach composed of theoretical models and large-scale randomized experiments (RME). DALE builds upon research from information systems, behavioral economics, operations, and marketing to build more effective tools to improve consumption efficiency and mitigate the repercussions of cyberattacks. First, DALE builds a theoretical framework of how behavioral nudges in a resource scarce setting improves consumption efficiency and shows that in contrary to conventional wisdom sending warnings as early as possible may lead to higher chances of data shortages, a finding that highlights the importance of an under-investigated aspect, namely the timing of alerts. Based on the above, the project complements the study with a RME in partnership with a leading telecommunication provider. Interlinked with the ever-increasing data consumption needs, is the problem that the very same data we leave behind may be breached. The second phase investigates how consumers react to data-breach announcements. I build a theoretical framework of how consumer shopping behavior may change in response to such breaches and test these predictions with a four-year granular dataset provided by a multi-channel grocery partner. DALE will provide practical cross-sectional, interdisciplinary interventions for use by academia, policymakers, and business. My training, supervised at IESE Business School, will allow me to hone new academic and non-academic skills and fulfill my career ambitions: a) Become a renowned researcher with top-level, influential connections to industry and public entities; b) Position me as an interdisciplinary, cross-sectoral expert on consumer behavior in the digital world, poised for achieving tenure track goals and decision-influencing leadership in non-academic settings.
Fields of science (EuroSciVoc)
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CORDIS classifies projects with EuroSciVoc, a multilingual taxonomy of fields of science, through a semi-automatic process based on NLP techniques. See: The European Science Vocabulary.
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Keywords
Project’s keywords as indicated by the project coordinator. Not to be confused with the EuroSciVoc taxonomy (Fields of science)
Project’s keywords as indicated by the project coordinator. Not to be confused with the EuroSciVoc taxonomy (Fields of science)
Programme(s)
Multi-annual funding programmes that define the EU’s priorities for research and innovation.
Multi-annual funding programmes that define the EU’s priorities for research and innovation.
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HORIZON.1.2 - Marie Skłodowska-Curie Actions (MSCA)
MAIN PROGRAMME
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Topic(s)
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Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.
Funding Scheme
Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.
Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.
HORIZON-TMA-MSCA-PF-EF - HORIZON TMA MSCA Postdoctoral Fellowships - European Fellowships
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Call for proposal
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Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.
(opens in new window) HORIZON-MSCA-2023-PF-01
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Net EU financial contribution. The sum of money that the participant receives, deducted by the EU contribution to its linked third party. It considers the distribution of the EU financial contribution between direct beneficiaries of the project and other types of participants, like third-party participants.
31080 Pamplona
Spain
The total costs incurred by this organisation to participate in the project, including direct and indirect costs. This amount is a subset of the overall project budget.