Project description
The digital culture behind nature conservation
Nature is disappearing faster than we can explain by just looking at construction or logging. While clearing land is a major issue, the deeper causes such as our cultural values and everyday habits usually stay under the radar because they are so hard to measure. With this in mind, the ERC-funded BIOBANG project aims to explore our so-called digital tracks. It will analyse social media, online trends, and video games to determine how people actually relate to the environment. By connecting this data to real-world risks, the project will explore what motivates people to protect nature and where conservation work will have the biggest impact.
Objective
Human actions are eroding biodiversity and consequently reducing the contributions nature provides to people. Research has thus far had a strong focus on investigating the direct drivers of biodiversity loss, such as land use change, and their impacts on biodiversity. However, we are still lacking information about how sociocultural, economic, and other indirect drivers affect these direct drivers and consequently biodiversity. A key research priority is to investigate how societal values of nature and human behaviour underpin these indirect and direct drivers and consequently affect the transformative potential for positive and durable changes to human relationships with nature of conservation actions. The project draws from the emerging field of conservation culturomics that takes advantage of digital data sources and methods to study human-nature interactions and employs cutting-edge research methods, including Big Data analytics, video games, and online social surveys, to fill knowledge gaps at multiple scales. By combining social media data and online traditional surveys, it will be possible to understand preferences for species, diverse values of biodiversity, and the sentiment of people experiencing nature. Multimodal analyses of videos and video games will be used to study the potential for behaviour change, including for large carnivore conservation in Europe, and to understand what the diverse motivations supporting pro-conservation behaviour are. Biodiversity footprint calculations and a novel framework for species risk assessment will allow exploring impacts of international trade, culture, and other indirect drivers on biodiversity. Large language models and spatial prioritization will help identify priority conservation actions and areas where they should be implemented. When successful, the project will produce transformational knowledge on diverse perspectives and motivations for actions that can bring about change for biodiversity conservation.
Fields of science (EuroSciVoc)
CORDIS classifies projects with EuroSciVoc, a multilingual taxonomy of fields of science, through a semi-automatic process based on NLP techniques. See: The European Science Vocabulary.
CORDIS classifies projects with EuroSciVoc, a multilingual taxonomy of fields of science, through a semi-automatic process based on NLP techniques. See: The European Science Vocabulary.
- natural sciences computer and information sciences data science big data
- natural sciences biological sciences ecology ecosystems
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Keywords
Project’s keywords as indicated by the project coordinator. Not to be confused with the EuroSciVoc taxonomy (Fields of science)
Project’s keywords as indicated by the project coordinator. Not to be confused with the EuroSciVoc taxonomy (Fields of science)
Programme(s)
Multi-annual funding programmes that define the EU’s priorities for research and innovation.
Multi-annual funding programmes that define the EU’s priorities for research and innovation.
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HORIZON.1.1 - European Research Council (ERC)
MAIN PROGRAMME
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Topic(s)
Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.
Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.
Funding Scheme
Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.
Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.
HORIZON-ERC - HORIZON ERC Grants
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Call for proposal
Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.
Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.
(opens in new window) ERC-2024-COG
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Net EU financial contribution. The sum of money that the participant receives, deducted by the EU contribution to its linked third party. It considers the distribution of the EU financial contribution between direct beneficiaries of the project and other types of participants, like third-party participants.
00014 Helsinki
Finland
The total costs incurred by this organisation to participate in the project, including direct and indirect costs. This amount is a subset of the overall project budget.