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IP, Discoverability and Partnerships: Reviving the International Promotion of European Values Through European Animation Industry Ecosystem

Project description

Promoting European animation, EU values and culture globally

European animation is an underutilised force in global cultural and creative industries, with potential to highlight European diversity and foster international cultural relations. It has been challenged by fragmented visibility, weak international partnerships and intellectual property (IP) issues. The EU-funded ANIMA MUNDI project aims to unleash the full potential of the European animation industry ecosystem. The project will develop a European animation brand, an international visibility dashboard for policymakers, gamification-based discovery tools, and practical IP and partnership toolkits. With a particular focus on children and youth audiences, ANIMA MUNDI seeks to establish European animation as a powerful vehicle for promoting EU values and culture worldwide.

Objective

The overarching goal of ANIMA MUNDI is to ‘awaken’ the sleeping giant of animation as a popular, promising and potent sector of the CCIs in European diversity and artistic expression, global markets and international cultural relations. ANIMA MUNDI will do so by generating and assessing data on, and addressing, cross-sectoral strengths as well as pervasive gaps in terms of intellectual property (IP), discoverability, and international partnerships in the European Animation Industry Ecosystem (EAIE) that enable or hinder its international promotion. Specifically, ANIMA MUNDI will (i) provide an interdisciplinary mapping and assessment of the ways in which it is possible to increase the visibility of and access to European animation internationally, (ii) pilot the transformative impact of European Animation to promote EU priorities, culture and fundamental values abroad, by investigating practices and innovative hubs of creativity, with a special focus on children and youth, and (iii) co-test the potential of European Animation to strengthen cooperation among stakeholders involved in the CCIs and to establish strategic alliances with other sectors. To achieve this, ANIMA MUNDI, a multi-stakeholder team of five academics and eight key stakeholders, develops, among other things, (i) a European Animation Brand to support the visibility of the EAIE globally, (ii) organises joint promotional activities on European coproductions at the Annecy International Festival, (iii) develops an ANIMA MUNDI Dashboard, a tool for policymakers and professionals when assessing the visibility of and access to European Animation internationally, (iv) pilots the design of a tool promoting discoverability through gamification, (v) delivers Empowering Partnerships and IP toolkits to promote effectively EU priorities abroad, and (vi) develops a first-aid kit handbook on audiences, including youth and children, to support the promotion of EAIE abroad in a bottom-up and imaginative manner.

Keywords

Programme(s)

Topic(s)

Funding Scheme

HORIZON-IA - HORIZON Innovation Actions

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Call for proposal

(opens in new window) HORIZON-CL2-2024-HERITAGE-01

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Coordinator

UNIVERSITE DE LIEGE
Net EU contribution
€ 925 500,00
Address
PLACE DU 20 AOUT 7
4000 LIEGE
Belgium
Region
Région de Bruxelles-Capitale/Brussels Hoofdstedelijk Gewest Région de Bruxelles-Capitale/ Brussels Hoofdstedelijk Gewest Arr. de Bruxelles-Capitale/Arr. Brussel-Hoofdstad
Activity type
Higher or Secondary Education Establishments
Links
Total cost
No data

Participants (12)

Partners (5)