Project description
Challenging ageism in later life
As older persons deal with stereotypes, prejudices and unfair treatment due to their age, tackling ageism has become a public health priority and an important part of the UN Decade of Healthy Ageing. With this in mind, the ERC-funded HALFLIFE project adopts an intragroup approach, seeing older persons as both targets and agents of ageism. Taking a personalised stance, which considers all dimensions of ageism, the project will combine theory, research and practice to find ways to reduce self-directed and other-directed ageism, including unconscious biases. HALFLIFE aims to provide strategies based on evidence that can be applied locally and globally to alleviate ageism directed by older persons towards themselves and towards other older persons.
Objective
HALFLIFE proposes groundbreaking research to understand ageism (i.e. stereotypes, prejudices, and discrimination towards people because of their age) in the second half of life (defined as age 60 and over) to unveil evidence-based interventions to reduce ageism. Unlike other “isms”, we are all bound to experience ageism if we live long enough. The evolving ageing demographics and the detrimental impact of ageism on society at large and older persons alike make the reduction of ageism a public health priority and 1 of 4 pillars of the UN Decade. By moving away from a one-size-fits-all approach, I will develop a theoretically informed, personalised approach to tackling ageism in older persons as agents (targeters) and targets of ageism. The adoption of an intragroup (from within) perspective acknowledges the agency of older persons rather than viewing them solely as victims. This research project will improve the theory and practice of interventions against self- and other-directed ageism among older agents of ageism by identifying the best interventions to reduce self- and other- ageism and recognising the multi-dimensional nature of ageism, including its implicit (unconscious) component. I will advance and integrate theory, research, and practice locally and globally, capitalising on knowledge derived from lay people, research, policy, and practice stakeholders. Relying on an intervention accelerator, I will conduct lab and field randomised controlled tournaments in three countries to develop a portfolio of effective interventions. To ensure the scale-up of the findings, I will develop and support Communities of Practice of practitioners and policy stakeholders at the local and global levels. The project capitalises on my unique position as a core group member of the World Health Organization campaign to combat ageism and as one of 50 UN Healthy Ageing Leaders, as well as on the expertise and dedication of leading researchers and policy stakeholders in the field.
Fields of science (EuroSciVoc)
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CORDIS classifies projects with EuroSciVoc, a multilingual taxonomy of fields of science, through a semi-automatic process based on NLP techniques. See: The European Science Vocabulary.
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Keywords
Project’s keywords as indicated by the project coordinator. Not to be confused with the EuroSciVoc taxonomy (Fields of science)
Project’s keywords as indicated by the project coordinator. Not to be confused with the EuroSciVoc taxonomy (Fields of science)
Programme(s)
Multi-annual funding programmes that define the EU’s priorities for research and innovation.
Multi-annual funding programmes that define the EU’s priorities for research and innovation.
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HORIZON.1.1 - European Research Council (ERC)
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Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.
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Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.
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Call for proposal
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Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.
(opens in new window) ERC-2024-ADG
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52900 Ramat Gan
Israel
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