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(Im)politeness and conversational humour in a multicultural society: Exploring new media and real-life contexts

Project description

Navigating humour and politeness in multicultural communication

Effective communication in multicultural societies can be challenging, especially when humour and politeness collide. Supported by the Marie Skłodowska-Curie Actions programme, the ImHuMult project aims to explore how linguistic (im)politeness and conversational humour interact in diverse cultural settings. Focusing on instances where intercultural humour leads to offence, the project examines both real-life and new media interactions. Using a dual-method approach (micro-level interactional pragmatics and macro-level corpus pragmatics), researchers analyse data from social media and authentic conversations. The findings will offer deeper insights into the dynamics of humour and offence, providing valuable guidance for policymakers, educators, broadcasters, and the public to navigate intercultural communication more effectively.

Objective

In an increasingly interconnected world, harmonious intercultural communication is imperative, particularly within multicultural societies. This project aims to investigate the intricate interplay between linguistic (im)politeness and conversational humour in multicultural contexts. It focuses on instances of intercultural humour leading to offence in new media and real-life interactions. Furthermore, it explores the reciprocal influence of real-life and new media interactions on intercultural humour and offence dynamics. To achieve these objectives, a dual-method approach encompassing micro-level interactional pragmatics and macro-level corpus pragmatics and will be used. The data will be drawn from social media and authentic real-life conversations. The findings will contribute to a comprehensive understanding of (im)politeness and conversational humour in a multicultural context and will aid in the development of comprehensive theories regarding these pragmatic phenomena. These findings will also have substantial implications for policymakers, educators, broadcasters, and the general public.

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Keywords

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Topic(s)

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Funding Scheme

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HORIZON-TMA-MSCA-PF-EF - HORIZON TMA MSCA Postdoctoral Fellowships - European Fellowships

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Call for proposal

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(opens in new window) HORIZON-MSCA-2024-PF-01

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Coordinator

UNIVERSITY OF LANCASTER
Net EU contribution

Net EU financial contribution. The sum of money that the participant receives, deducted by the EU contribution to its linked third party. It considers the distribution of the EU financial contribution between direct beneficiaries of the project and other types of participants, like third-party participants.

€ 260 347,92
Address
BAILRIGG
LA1 4YW LANCASTER
United Kingdom

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Region
North West (England) Lancashire Lancaster and Wyre
Activity type
Higher or Secondary Education Establishments
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Total cost

The total costs incurred by this organisation to participate in the project, including direct and indirect costs. This amount is a subset of the overall project budget.

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