Project description
Why some people pay for wildlife products
The illegal wildlife trade, fuelled by demand for endangered species products in traditional medicine, poses a serious threat to global biodiversity and public health, including the risk of zoonotic disease transmission. Yet, little research has focused on people’s healthcare-related preferences and willingness to pay (WTP) for such products. Supported by the Marie Skłodowska-Curie Actions programme, the WILDVALUE project will assess WTP for both healthcare and endangered wildlife products using the Compensating Income Variation (CIV) method. This pioneering approach will, for the first time, compare CIV with traditional stated preference methods, pushing the boundaries of non-market valuation. The project will provide new insights into consumer behaviour and contribute to improved wildlife trade governance and public health policymaking.
Objective
Demand for endangered wildlife products is driving the illegal and unsustainable wildlife trade, which threatens global biodiversity and has significant impacts on public health through the transmission of zoonotic diseases across the world. The illegal wildlife trade is imperilling one quarter of the total terrestrial vertebrate species, pushing many species to the brink of extinction. The rising frequency of zoonotic epidemics and pandemics, with COVID-19 as the most recent example, has highlighted the devastating public health consequences that can result from wildlife consumption. In many Asian cultures, people use endangered wildlife products as traditional medicine to treat various diseases and health conditions, despite the availability of alternative treatments and modern medicines. Understanding people’s preferences, particularly their willingness to pay (WTP) for healthcare, is critical to inform public health policies and wildlife trade governance. Yet, few studies have been conducted on this important topic due to challenges in approaching consumers and limitations in existing non-market valuation methods, particularly preference-based methods. The two specific aims of WILDVALUE are: (1) to assess people’s preferences for healthcare and endangered wildlife products using the Compensating Income Variation (CIV) method and (2) to advance the field of non-market valuation by comparing the CIV method to stated preference methods for the first time. WILDVALUE will improve wildlife trade governance, inform public health policies, and advance the field of non-market valuation through a unique research on the consumption of endangered wildlife products for health-related purposes.
Fields of science (EuroSciVoc)
CORDIS classifies projects with EuroSciVoc, a multilingual taxonomy of fields of science, through a semi-automatic process based on NLP techniques. See: The European Science Vocabulary.
CORDIS classifies projects with EuroSciVoc, a multilingual taxonomy of fields of science, through a semi-automatic process based on NLP techniques. See: The European Science Vocabulary.
- social sciences sociology governance
- medical and health sciences health sciences public health epidemiology pandemics
- natural sciences biological sciences ecology ecosystems
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Keywords
Project’s keywords as indicated by the project coordinator. Not to be confused with the EuroSciVoc taxonomy (Fields of science)
Project’s keywords as indicated by the project coordinator. Not to be confused with the EuroSciVoc taxonomy (Fields of science)
Programme(s)
Multi-annual funding programmes that define the EU’s priorities for research and innovation.
Multi-annual funding programmes that define the EU’s priorities for research and innovation.
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HORIZON.1.2 - Marie Skłodowska-Curie Actions (MSCA)
MAIN PROGRAMME
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Topic(s)
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Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.
Funding Scheme
Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.
Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.
HORIZON-TMA-MSCA-PF-EF - HORIZON TMA MSCA Postdoctoral Fellowships - European Fellowships
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Call for proposal
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Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.
(opens in new window) HORIZON-MSCA-2024-PF-01
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00014 Helsinki
Finland
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