Project description
Understanding the effects of digital streaming on music
The rise of streaming as the dominant music format has transformed how we engage with music in daily life. Platforms now promote music for enhancing activities or regulating moods, often repurposing songs that were not originally created for specific functions. Supported by the Marie Skłodowska-Curie Actions programme, the FUNCTUMUS project will examine this emerging trend and its impact on musical practices, including production, curation, and listening. It will carry out a case study of lofi hip-hop and its functional appropriation. Using interviews, ethnographic observations of online communities, and musical analysis, the project will generate data to develop a theoretical framework for understanding how music is reshaped by digital streaming.
Objective
Streaming, now the dominant format for music consumption, has fundamentally altered music’s role in daily life. With platforms encouraging users to engage with music as a tool for mood regulation and activity enhancement through curated playlists and streams, this shift has created whit might be termed a functional turn in music. However, not all music is created with a specific function in mind, leading to the appropriation and repackaging of existing genres for functional purposes. Despite this growing trend, the broader effects of this transformation on the musical practices of listening, production, and curation remain under-explored. FUNCTUMUS addresses this gap by investigating the functional appropriation of music through a case study of lofi hiphop (LFHH). Originating in the early 2000s, LFHH was rebranded in the 2010s as “music to relax/study to” by online curators, and the rhythms, grooves, and compositional structures of subsequent LFHH have evidently adapted to fit this new functional role. The functional appropriation has also reshaped practices of listening, production, and curation associated with the genre, causing friction between its functional and creative dimensions. FUNCTUMUS builds on these observations to examine the functional appropriation of LFHH from the perspectives of listeners, producers, and curators, whilst also accounting for its cognitive-behavioural effects and the hegemonic systems of power and in which it is embedded. The study employs Netnographic observation of online communities central to LFHH and qualitative interviews with listeners, producers, and curators, supported by musical analysis. A unique theoretical framework, drawing from Musicology, Sociology, and Semiotics, underpins the research, offering a comprehensive exploration of how digital streaming reshapes the form and function of contemporary music.
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Project’s keywords as indicated by the project coordinator. Not to be confused with the EuroSciVoc taxonomy (Fields of science)
Programme(s)
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Multi-annual funding programmes that define the EU’s priorities for research and innovation.
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HORIZON.1.2 - Marie Skłodowska-Curie Actions (MSCA)
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Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.
HORIZON-TMA-MSCA-PF-EF - HORIZON TMA MSCA Postdoctoral Fellowships - European Fellowships
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Call for proposal
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(opens in new window) HORIZON-MSCA-2024-PF-01
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0313 Oslo
Norway
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