Project description
Breaking the silence to revive democracy online
Who shapes public opinion online, and what happens when pluralist voices fall silent? Research shows that a vocal, illiberal minority dominates social media by amplifying its views and silencing others, creating the illusion of a majority. This manipulation, powered by bots and generative AI, weakens support for liberal democracy and triggers a ‘spiral of silence’, where people stop speaking up when they feel alone. Supported by the Marie Skłodowska-Curie Actions programme, the PLUDEM project aims to break this silence. It will explore how visible pluralist voices affect online expression, especially among women and minorities. Merging AI, social experiments, and grassroots collaboration, the project is pioneering new ways to foster a more pluralist online debate.
Objective
Who controls public opinion online? Research shows that an influential minority on social media spreads illiberal antidemocratic ideas by silencing opposing views to undermine support for liberal democracies. This minority, by being highly vocal and active, creates the illusion of representing a larger share of society. Bots and generative AI amplify this illusion, allowing the minority to shape public discourse and erode support for liberal democracy. This phenomenon reflects the ‘spiral of silence’ theory, which posits that individuals refrain from expressing their views when they perceive the majority to oppose them. However, robust, causal evidence testing this mechanism and its effect on liberal democratic behaviour is lacking. Equally unanswered is how to reverse this trend. PLUDEM addresses this gap by testing whether the ‘spiral of silence’ explains the silencing of pluralist voices and whether this process can be reversed to revive liberal democratic discourse online. The project hypothesises that increasing the visibility of pluralist voices in prominent debates will encourage silenced groups, including women and minorities, to re-engage, promoting pluralist political expression and strengthening democratic behaviour and attitudes. PLUDEM breaks new ground in computational political science by combining large-scale computational analyses, Large Language Models, machine learning, real-world social media and commenting experiments, in a collaboration with a pan-European grassroots network of pro-democratic volunteers. The project will provide robust causal evidence on factors contributing to the erosion of democratic behaviour and attitudes, and explain how to strengthen them. A non-academic placement with a leading European pro-democratic NGO will directly exploit the findings to ensure that PLUDEM’s impact extends beyond the project duration. In sum, PLUDEM explains how to bolster liberal democratic support in a time of acute global democratic recession.
Fields of science (EuroSciVoc)
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CORDIS classifies projects with EuroSciVoc, a multilingual taxonomy of fields of science, through a semi-automatic process based on NLP techniques. See: The European Science Vocabulary.
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Keywords
Project’s keywords as indicated by the project coordinator. Not to be confused with the EuroSciVoc taxonomy (Fields of science)
Project’s keywords as indicated by the project coordinator. Not to be confused with the EuroSciVoc taxonomy (Fields of science)
Programme(s)
Multi-annual funding programmes that define the EU’s priorities for research and innovation.
Multi-annual funding programmes that define the EU’s priorities for research and innovation.
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HORIZON.1.2 - Marie Skłodowska-Curie Actions (MSCA)
MAIN PROGRAMME
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Topic(s)
Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.
Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.
Funding Scheme
Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.
Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.
HORIZON-TMA-MSCA-PF-EF - HORIZON TMA MSCA Postdoctoral Fellowships - European Fellowships
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Call for proposal
Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.
Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.
(opens in new window) HORIZON-MSCA-2024-PF-01
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Net EU financial contribution. The sum of money that the participant receives, deducted by the EU contribution to its linked third party. It considers the distribution of the EU financial contribution between direct beneficiaries of the project and other types of participants, like third-party participants.
WC2A 2AE London
United Kingdom
The total costs incurred by this organisation to participate in the project, including direct and indirect costs. This amount is a subset of the overall project budget.