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Scalable AI-driven Framework for Comprehensive Gameplay Characterization

Project description

Data-driven insights into gameplay and player experience

In today’s rapidly evolving gaming landscape, understanding the intricate connection between gameplay mechanics and player experience poses significant challenges. Traditional methods falter due to fragmented datasets and difficulties in aligning human and AI gaming data. The ERC-funded GAMECHAR project aims to create scalable, data-driven methodologies, as well as standardise gameplay characterisation, providing tools to analyse diverse games comprehensively. The project will deliver a rich gameplay data repository and AI capable of automated testing, enhancing gameplay evaluation. This initiative not only targets improving game quality to meet societal needs but also aligns with EU goals for AI excellence and digital health, potentially influencing regulatory practices to mitigate exploitative gaming.

Objective

GAMECHAR addresses a critical gap in gameplay characterization of video games by developing scalable, data-driven methods that link gameplay mechanics to player experiences. Current methodologies face limitations due to fragmented approaches, small datasets, and challenges in comparing human-generated and AI-generated gameplay data. Existing tools struggle to standardize the characterization of gameplay, making it difficult to extract meaningful insights from diverse games. Additionally, the emergent and interactive nature of gameplay requires systematic, scalable solutions for comprehensive analysis.

To overcome these challenges, GAMECHAR will develop innovative methodologies to characterize gameplay data, establishing standardized descriptors and classification models. This approach will automate gameplay data collection, processing, and feature engineering, enabling researchers and developers to distinguish between restorative and harmful gameplay. The project will contribute to gameplay evaluation and advance the quality of gameplay developed to address societal needs, e.g. healthcare. The project contributes to the EU goals for AI excellence and digital health.

Key outcomes will include a comprehensive gameplay data repository, AI agents capable of automated gameplay testing, and classification models that generalize across different game environments. Methods and processes will provide researchers with tools for gameplay analysis, enabling more effective comparative studies and predictors of player experience. The PI’s pathways to regulatory authorities have the potential for broad societal impact, applying the developed approach in policy and regulation of exploitative gameplay.

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Programme(s)

Topic(s)

Funding Scheme

HORIZON-ERC - HORIZON ERC Grants

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Call for proposal

(opens in new window) ERC-2025-STG

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Host institution

TECHNISCHE UNIVERSITEIT EINDHOVEN
Net EU contribution
€ 1 500 000,00
Address
GROENE LOPER 3
5612 AE Eindhoven
Netherlands
Region
Zuid-Nederland Noord-Brabant Zuidoost-Noord-Brabant
Activity type
Higher or Secondary Education Establishments
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Total cost
€ 1 500 000,00

Beneficiaries (1)