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Longing for an economic past? Political economic nostalgia in East Asian societies

Project description

Nostalgia motivates mobilisation in East Asia

East Asian societies are modernising. However, citizens are rejecting inequality. Nostalgia is rising in consumer trends and reflects discontent with economic development, influencing political mobilisation. The ERC-funded PENEA project aims to explore how frustration with capitalist modernity drives East Asians to express discontent with economic development and seek alternative futures. It will explore whether nostalgia for a pre-developmental past motivates political and economic change, and analyse expressions of nostalgia among East Asian citizens and how these feelings may inspire mobilisation. The project will focus on high-income countries (Japan and South Korea), middle-income communist states (China and Vietnam), and lower-middle-income nations (Cambodia and the Philippines), making it the first study of political-economic nostalgia in East Asia.

Objective

This project explores whether frustration with capitalist modernity leads East Asians to express discontent with economic development and to seek alternative futures. East Asian societies have experienced accelerated modernisation, but citizens in late-industrialised economies today reject hypercompetitive and unequal societies. In parallel, nostalgia has emerged as a major trend in consumer practices and cultural productions in the region. It is mostly contemplated as a cultural phenomenon. But when nostalgia expresses longing towards a pre-developmental past, it also belongs to the field of discontent with economic development and can shape citizens’ political economic mobilisation. The PENEA project therefore explores if East Asians long for their pre-developmental past, and if they mobilise for political economic change on this nostalgic basis? Combining sociology and political economy, it achieves three objectives: 1. documenting the expressions of nostalgia among East Asian citizens; 2. conceptualising these forms of nostalgia; 3. analysing if and how nostalgia is a source of mobilisation in East Asia. In East Asian societies that are post-developmental or developmental, expressions of longing for a recent economic past can be expected, and this longing can motivate actors to undertake individual or collective actions that produce political economic change. The PENEA project will test these hypotheses in high income, late-industrialisers (Japan, South Korea), middle-income Communist states (China, Vietnam) and fast-growing lower middle-income states (Philippines, Cambodia), through an innovative combination of traditional and social media analysis, surveys, interviews, participant observations and discourse analysis on textual and visual documents. The PENEA project is the first systematic, interdisciplinary and comparative study to identify political economic nostalgia in East Asian societies today, and to analyse how East Asians react to rapid development.

Fields of science (EuroSciVoc)

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Keywords

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Topic(s)

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HORIZON-ERC - HORIZON ERC Grants

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Call for proposal

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(opens in new window) ERC-2025-STG

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Host institution

UNIVERSITE LIBRE DE BRUXELLES
Net EU contribution

Net EU financial contribution. The sum of money that the participant receives, deducted by the EU contribution to its linked third party. It considers the distribution of the EU financial contribution between direct beneficiaries of the project and other types of participants, like third-party participants.

€ 1 495 042,00
Address
AVENUE FRANKLIN ROOSEVELT 50
1050 Bruxelles / Brussel
Belgium

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Region
Région de Bruxelles-Capitale/Brussels Hoofdstedelijk Gewest Région de Bruxelles-Capitale/ Brussels Hoofdstedelijk Gewest Arr. de Bruxelles-Capitale/Arr. Brussel-Hoofdstad
Activity type
Higher or Secondary Education Establishments
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Total cost

The total costs incurred by this organisation to participate in the project, including direct and indirect costs. This amount is a subset of the overall project budget.

€ 1 495 042,00

Beneficiaries (1)

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