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Bridging Rural-urban Individual Divides in Outlooks and Political Engagement

Project description

A closer look at the rural-urban political divide

Urban-rural divides are large and growing, particularly around elections. While those residing in the countryside tend to lean conservative, urban residents are generally more progressive in their views, particularly on contentious issues such as immigration and climate change. The ERC-funded BRIDGE project aims to investigate the causes of the political divide. It will investigate the role of early-life environmental factors and social interactions in different communities. Using a transdisciplinary approach, the project will apply causal inference methods to longitudinal surveys, analyse big data from social networks such as Facebook, and conduct randomised controlled trials alongside qualitative fieldwork. It will develop strategies to address polarisation and establish a global research network to better understand urban-rural divides.

Objective

Polarisation between urban and rural areas is a key societal cleavage. Existing research finds that rural populations often hold more conservative views, while urban residents are generally associated with progressive positions on issues such as immigration, cosmopolitanism, gender equality, and LGBTQ+ rights. Urban populations are also more likely to acknowledge anthropogenic climate change and support decarbonisation policies. However, critical questions about the causes and consequences of this observed divide remain unresolved.
Is this division primarily attributable to compositional effects, that is, the uneven distribution of people with different demographic characteristics like education, age, and gender? Or does the context of place itself influence the formation of social, cultural, and political outlooks? If the latter, what place characteristics and specific mechanisms drive this contextual effect? Moreover, what strategies might mitigate the growing urban-rural divide, especially on contentious and highly topical issues such as migration, gender rights, and climate policy? By answering these questions, the BRIDGE project will significantly advance our understanding of urban-rural societal polarisation.
BRIDGE innovatively asserts that urban-rural outlook polarisation originates from early-life environmental influences on individuals and is primarily shaped by the scale, density, distance, and diversity of social interactions in different settlements. Its signature transdisciplinary empirical approach will leverage causal inference research methods on longitudinal surveys tracking persons over the life course and Big Data from social networks such as Facebook, along with randomised controlled trials and in-depth qualitative fieldwork. The project will develop evidence-based strategies to mitigate polarisation on divisive topics and establish a global transdisciplinary research network to advance a comprehensive understanding of urban-rural divides.

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HORIZON-ERC - HORIZON ERC Grants

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(opens in new window) ERC-2025-COG

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Host institution

THE CHANCELLOR MASTERS AND SCHOLARS OF THE UNIVERSITY OF CAMBRIDGE
Net EU contribution

Net EU financial contribution. The sum of money that the participant receives, deducted by the EU contribution to its linked third party. It considers the distribution of the EU financial contribution between direct beneficiaries of the project and other types of participants, like third-party participants.

€ 1 999 776,00
Address
TRINITY LANE THE OLD SCHOOLS
CB2 1TN CAMBRIDGE
United Kingdom

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Region
East of England East Anglia Cambridgeshire CC
Activity type
Higher or Secondary Education Establishments
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Total cost

The total costs incurred by this organisation to participate in the project, including direct and indirect costs. This amount is a subset of the overall project budget.

€ 1 999 776,00

Beneficiaries (1)

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