Objective
In today’s global economy, ‘green’ attributes are central to how the quality of goods and services is defined, marketed, and valued. Yet the rise of green value creation has occurred alongside the persistence of the carbon economy, raising fundamental questions about how capitalism adapts to ecological pressures while maintaining its logic of accumulation. GreenWorlds is an ambitious and innovative interdisciplinary project that tackles this complex theoretical challenge with analytical precision and conceptual originality. It breaks new ground by theorising and empirically investigating how capitalism materially and normatively legitimises itself amid intensifying environmental crises.
In GreenWorlds, I introduce the concept of ‘green worlds’ of value and valuation – internally coherent systems of justification mobilised along global value chains—and explore how they configure a green regime of accumulation. Focusing on the agro-food sector, where climate change endangers a wide range commodities, I trace four agro-food value chains (avocados, biofuels, coffee, wine) in five countries (Argentina, Ethiopia, Indonesia, Italy, South Africa) to consumption in EU – where debates on reforming the EU Green Deal are challenging green discourses. I compare cases across two axes—degree of EU vs non-EU producer competition, and degree of product differentiation.
I develop groundbreaking theoretical insights into how green worlds emerge, consolidate and decline; how they govern value chains and shape a green accumulation regime; and how this regime in turn supports or disrupts dominant green worlds in particular locations and value chains, and in time—reinforcing, adjusting or breaking a green cycle of capital accumulation. With GreenWorlds, I make a major contribution to understanding the contradictory entanglement of ecological concern and capital accumulation, and the limits and possibilities of green transformations under capitalism.
Fields of science (EuroSciVoc)
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Keywords
Project’s keywords as indicated by the project coordinator. Not to be confused with the EuroSciVoc taxonomy (Fields of science)
Project’s keywords as indicated by the project coordinator. Not to be confused with the EuroSciVoc taxonomy (Fields of science)
Programme(s)
Multi-annual funding programmes that define the EU’s priorities for research and innovation.
Multi-annual funding programmes that define the EU’s priorities for research and innovation.
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HORIZON.1.1 - European Research Council (ERC)
MAIN PROGRAMME
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Topic(s)
Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.
Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.
Funding Scheme
Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.
Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.
HORIZON-ERC - HORIZON ERC Grants
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Call for proposal
Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.
Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.
(opens in new window) ERC-2025-ADG
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Net EU financial contribution. The sum of money that the participant receives, deducted by the EU contribution to its linked third party. It considers the distribution of the EU financial contribution between direct beneficiaries of the project and other types of participants, like third-party participants.
2000 Frederiksberg
Denmark
The total costs incurred by this organisation to participate in the project, including direct and indirect costs. This amount is a subset of the overall project budget.