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Fostering Collaborative Behavioural Dynamics and AI-Driven Solutions for Household Food Waste Intelligent Sustainability and Engagement

Objective

HOMEWISE addresses the critical absence of harmonised data, scalable tools, and actionable strategies for reducing household food waste, the EU’s largest unmeasured and under-intervened waste stream. It closes the behavioural evidence gap through a structured framework that identifies drivers, effective practices, and adoption barriers, translating them into design requirements for change. It overcomes monitoring and engagement limitations by delivering AI-powered tools for image and smart scale-based measurements, virtual pantries and diaries, as well as tools for personalised guidance and motivation through a unified, user-centric app. Four pilot rounds in different EU countries and across diverse households will ensure robust multi-year data collection and real-world validation of approaches. Pilot-generated insights will be converted into validated national integration pathways and regulatory recommendations, fully aligned with the revised EU Waste Framework Directive (WFD). By uniting behavioural science, digital innovation, and policy relevance, HOMEWISE establishes the missing operational link between citizens and food system sustainability. By merging agile development, participatory design, and scientific rigor, HOMEWISE empowers consumers, informs institutions and policy makers, and reshapes the way EU understands and prevents FW, prioritising prevention at source under the revised WFD and the EU Circular Economy Action Plan.

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Keywords

Programme(s)

Topic(s)

Funding Scheme

HORIZON-RIA - HORIZON Research and Innovation Actions

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Call for proposal

(opens in new window) HORIZON-CL6-2025-02-two-stage

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Coordinator

EXUS SOFTWARE MONOPROSOPI ETAIRIA PERIORISMENIS EVTHINIS
Net EU contribution
€ 609 375,00
Address
THEANOUS 15
118 54 Athina
Greece
SME
Yes
Region
Αττική Aττική Κεντρικός Τομέας Αθηνών
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
Links
Total cost
No data

Participants (13)

Partners (3)