Objective
AURORA examines how cultural institutions can critically and effectively integrate artificial intelligence into their practices while safeguarding authenticity, inclusivity, and cultural diversity. Current debates often highlight large institutions or commercial applications, leaving small and mid-sized cultural organisations underrepresented despite their importance for Europe’s cultural ecosystem.
The project pursues four objectives: (1) critically analyse existing workflows and strategies involving AI in cultural institutions; (2) investigate perceptions, resistances, and expectations of staff, artists, and audiences; (3) co-develop prototypes and scenarios for AI integration through participatory workshops; and (4) formulate ethical and operational guidelines to ensure responsible adoption. Methodologically, the fellowship combines ethnography, interviews, documentary and workflow analysis, participatory action research, and design thinking, complemented by critical frameworks from cultural studies and AI ethics. Prototypes will be tested in collaboration with case cultural institutions in Kaunas (City Chamber Theatre) and Porto (Casa da Guitarra), with additional refinement supported by a secondment at DigiMedia, University of Aveiro.
By bridging cultural studies, digital humanities, and human–computer interaction, AURORA offers both critical insight and applied solutions. It will produce the first engagement-focused benchmarking of AI in culture, participatory prototypes for human–AI collaboration, and actionable ethical guidelines. These outputs will advance academic debates, equip cultural professionals with practical tools, and inform policy frameworks.
Through its intersectoral and interdisciplinary design, AURORA strengthens the resilience of cultural institutions, enhances citizen engagement with heritage and creativity, and contributes to the European Union’s Digital Agenda, the Gender Equality Strategy, and UN Sustainable Development Goals.
Fields of science (EuroSciVoc)
CORDIS classifies projects with EuroSciVoc, a multilingual taxonomy of fields of science, through a semi-automatic process based on NLP techniques. See: The European Science Vocabulary.
CORDIS classifies projects with EuroSciVoc, a multilingual taxonomy of fields of science, through a semi-automatic process based on NLP techniques. See: The European Science Vocabulary.
- natural sciences computer and information sciences artificial intelligence
- social sciences sociology gender studies gender equality
- humanities arts modern and contemporary art cinematography
- humanities arts performing arts dramaturgy
- natural sciences biological sciences ecology ecosystems
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Keywords
Project’s keywords as indicated by the project coordinator. Not to be confused with the EuroSciVoc taxonomy (Fields of science)
Project’s keywords as indicated by the project coordinator. Not to be confused with the EuroSciVoc taxonomy (Fields of science)
Programme(s)
Multi-annual funding programmes that define the EU’s priorities for research and innovation.
Multi-annual funding programmes that define the EU’s priorities for research and innovation.
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HORIZON.1.2 - Marie Skłodowska-Curie Actions (MSCA)
MAIN PROGRAMME
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Topic(s)
Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.
Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.
Funding Scheme
Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.
Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.
HORIZON-TMA-MSCA-PF-EF - HORIZON TMA MSCA Postdoctoral Fellowships - European Fellowships
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Call for proposal
Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.
Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.
(opens in new window) HORIZON-MSCA-2025-PF
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Net EU financial contribution. The sum of money that the participant receives, deducted by the EU contribution to its linked third party. It considers the distribution of the EU financial contribution between direct beneficiaries of the project and other types of participants, like third-party participants.
01513 Vilnius
Lithuania
The total costs incurred by this organisation to participate in the project, including direct and indirect costs. This amount is a subset of the overall project budget.