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eMotion for the Planet: Affective Affordances and Engagement with Climate-Friendly Transport.

Objective

This project will pioneer the application of affective ecological psychology to study how emotional states dynamically shape the perception of action possibilities (affordances) when people use climate-friendly, e-scooter, transport. No existing research has systematically examined how affective states influence affordance perception in navigation, despite critical safety challenges: UK data shows e-scooter casualty rates are three times higher than cycling, with 22% of collisions being single-vehicle incidents caused by rider error. Rooted in Gibsonian ecological psychology and Withagen's affective framework, this research investigates how emotional factors - fear of potential accidents, confidence and anxiety levels - modulate riders' responsiveness to affordances. An innovative mixed-methods approach will include participant co-design of representative experimental protocols, followed by two studies: a comparative study examining perception-action dynamics between affect levels, and an intervention study testing equipment modifications. Real-world navigation tasks, eye-tracking technology, and targeted interventions will reveal how affective profiles influence obstacle navigation and decision-making. The findings will directly inform policy development for the UK Department of Transport and the EU 's Sustainable and Smart Mobility Strategy by providing evidence-based design principles that promote e-scooter usage as a viable and safer sustainable transport mode. Theoretically, this project extends the affordance-based control approach by incorporating the emotional dimensions of how individuals perceive and act upon affordances. This research transforms theoretical understanding while delivering practical solutions for accelerating Europe's climate-friendly transport transition.

Fields of science (EuroSciVoc)

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Keywords

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Programme(s)

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Topic(s)

Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.

Funding Scheme

Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.

HORIZON-TMA-MSCA-PF-EF - HORIZON TMA MSCA Postdoctoral Fellowships - European Fellowships

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Call for proposal

Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.

(opens in new window) HORIZON-MSCA-2025-PF

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Coordinator

UNIVERSITY OF PORTSMOUTH HIGHER EDUCATION CORPORATION
Net EU contribution

Net EU financial contribution. The sum of money that the participant receives, deducted by the EU contribution to its linked third party. It considers the distribution of the EU financial contribution between direct beneficiaries of the project and other types of participants, like third-party participants.

€ 260 347,92
Address
Mercantile House, Hampshire Terrace, Portsmouth
PO1 2EG PORTSMOUTH
United Kingdom

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Region
South East (England) Hampshire and Isle of Wight Portsmouth
Activity type
Higher or Secondary Education Establishments
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Total cost

The total costs incurred by this organisation to participate in the project, including direct and indirect costs. This amount is a subset of the overall project budget.

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