Objective
Recently, Generative AI (GenAI) tools have started to enter ideation activities. While they hold potential to accelerate and expand ideation, they are often overlooked by architects, despite a lack of dedicated ideation tools, due to misalignment with natural design activities, complex interfaces, and concerns about hindering creativity.
This project aims to uncover key aspects of human–GenAI collaborative dynamics and gain insights into how designers ideate by analogy through reflexive conversations with AI-generated external representations. I propose a novel approach that frames GenAI as an active co-designer (proposing ideas through generated content) and studies the bidirectional flow of semantic information between human and AI.
To support this, the project will develop techniques that allow GenAI to learn design intent, recognize semantic meaning, adapt to naturalistic design representations (including sketches), and operate under uncertainty, making it more robust, versatile, and aligned with creative design practices.
Structured in three work packages, the project will: (i) characterize mechanisms of human–GenAI reflexive design conversations; (ii) address current limitations by developing a new computational approach for semantic sketch-based GenAI; and (iii) evaluate how this co-design process stimulates creative ideation and affects design outcomes.
The project will also transfer knowledge to the host institution on collaborative and conversational design, while the researcher gains training in advanced AI and develops creativity evaluation metrics.
By pushing the boundaries of ideation and enhancing creativity, this research will advance the development of GenAI tools that evolve with users, support (rather than replace) designers, and reveal the limitations and biases of such systems. Broader impacts include lowering barriers to architectural design, potentially making it more accessible and affordable.
Fields of science (EuroSciVoc)
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Keywords
Project’s keywords as indicated by the project coordinator. Not to be confused with the EuroSciVoc taxonomy (Fields of science)
Project’s keywords as indicated by the project coordinator. Not to be confused with the EuroSciVoc taxonomy (Fields of science)
Programme(s)
Multi-annual funding programmes that define the EU’s priorities for research and innovation.
Multi-annual funding programmes that define the EU’s priorities for research and innovation.
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HORIZON.1.2 - Marie Skłodowska-Curie Actions (MSCA)
MAIN PROGRAMME
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Topic(s)
Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.
Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.
Funding Scheme
Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.
Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.
HORIZON-TMA-MSCA-PF-EF - HORIZON TMA MSCA Postdoctoral Fellowships - European Fellowships
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Call for proposal
Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.
Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.
(opens in new window) HORIZON-MSCA-2025-PF
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Net EU financial contribution. The sum of money that the participant receives, deducted by the EU contribution to its linked third party. It considers the distribution of the EU financial contribution between direct beneficiaries of the project and other types of participants, like third-party participants.
3000 LEUVEN
Belgium
The total costs incurred by this organisation to participate in the project, including direct and indirect costs. This amount is a subset of the overall project budget.