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Fatness and/in Greek Television Fiction (1989-2024): Representation, Production, and Audience Engagement

Objective

Across Europe and beyond, debates on body politics are being reshaped by fat scholarship, fat acceptance movements, and feminist and queer alliances. These initiatives challenge harmful stereotypes, highlight the circulation of anti-fat discourses in media, and call for structural change. Yet, most of this work is rooted in Anglophone contexts, leaving Southern Europe underexplored. TvFIGURES brings this agenda to Greece, a country with high levels of fat prevalence and a centralised television industry with a long record of controversial portrayals of fat bodies. The project investigates how Greek TV fiction has represented fat bodies, how audiences interpret these portrayals, and how industry professionals explain their production. By combining these three perspectives, TvFIGURES develops the first integrated framework for understanding “televisual fatness regimes” in Europe. This approach moves beyond description, offering new theoretical insights and practical guidance for more inclusive media practices. The project’s findings will feed directly into EU debates on equality, diversity, and audiovisual regulation, with outputs including peer-reviewed articles, a special journal issue, a best-practice guide for media professionals, and policy briefs aimed at regulators. Hosted at the University of Amsterdam, TvFIGURES also strengthens the fellow’s career by providing advanced training, mentorship, and international networking. The fellow will receive training in focus group facilitation, with vulnerable groups, elite interviewing, and the management of complex audiovisual data. By integrating theoretical innovation with empirical depth, TvFIGURES will contribute to critical media studies, foreground European perspectives, and deliver findings with direct relevance for policy and community-engagement.

Fields of science (EuroSciVoc)

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Keywords

Project’s keywords as indicated by the project coordinator. Not to be confused with the EuroSciVoc taxonomy (Fields of science)

Programme(s)

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Topic(s)

Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.

Funding Scheme

Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.

HORIZON-TMA-MSCA-PF-EF - HORIZON TMA MSCA Postdoctoral Fellowships - European Fellowships

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Call for proposal

Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.

(opens in new window) HORIZON-MSCA-2025-PF

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Coordinator

UNIVERSITEIT VAN AMSTERDAM
Net EU contribution

Net EU financial contribution. The sum of money that the participant receives, deducted by the EU contribution to its linked third party. It considers the distribution of the EU financial contribution between direct beneficiaries of the project and other types of participants, like third-party participants.

€ 232 916,16
Total cost

The total costs incurred by this organisation to participate in the project, including direct and indirect costs. This amount is a subset of the overall project budget.

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