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Regenerative Ecologies of Design & Production for European Heritage (RED&Pro)

Project description

Turning cultural heritage into a regenerative force

Europe's green and digital transformation is intertwined with its rich cultural heritage. The EU-funded RED&Pro project fosters cross-sector collaboration among designers, craft practitioners, industries, and policymakers. At its centre are six experimental RED-Labs. These are bioregional production ecosystems that blend traditional craft techniques with emerging technologies and circular resource flows. Each RED-Lab focuses on a unique material value chain, spanning fields from textiles and ceramics to woodworking and metalwork, putting into practice decades of academic research in the field of regenerative design. In doing so, they strengthen resilient urban-rural economies and offer scalable models for a heritage-driven regenerative economy.

Objective

Regenerative Ecologies of Design and Production for European Heritage (RED&Pro) proposes a transformative research and innovation agenda that positions Europe’s cultural heritage as a driver of the green and digital transitions. The project will establish a new culture of regenerative design, enabling professional designers, craft practitioners, industries, and policymakers to collaborate across sectors—from textiles and ceramics to woodworking, metalwork, and architecture—and pioneer value creation models that move decisively beyond sustainability. Through six experimental RED-Labs, RED&Pro will pilot place-based production ecosystems that integrate traditional craft techniques with digital innovation, bioregional material ecologies, and circular resource flows. These laboratories will demonstrate how material reuse, bio-based sourcing, and interdisciplinary methodologies can reduce dependence on fragile global supply chains while strengthening resilient, urban–rural economies. Combining research on regenerative design with design-led methodologies, the project will generate evidence, tools, and scalable methods and models that demonstrate how cultural heritage can underpin a new regenerative economy for Europe. A strong, multidisciplinary consortium of cultural and creative sector innovators, industry partners, and academic experts ensures that RED&Pro will deliver both research excellence and practical pathways toward ecological, social, and economic regeneration.

Fields of science (EuroSciVoc)

Keywords

Programme(s)

Topic(s)

Funding Scheme

HORIZON-RIA - HORIZON Research and Innovation Actions

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Call for proposal

(opens in new window) HORIZON-CL2-2025-01

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Coordinator

INSTITUT D'ARQUITECTURA AVANCADA DE CATALUNYA
Net EU contribution
€ 602 750,00
Address
CARRER PUJADES 102
08005 Barcelona
Spain
SME
Yes
Region
Este Cataluña Barcelona
Activity type
Research Organisations
Links
Total cost
No data

Participants (12)