Project description
Co-creating the future of alternative proteins
The future of biotechnology-based alternative proteins, offered alongside or in place of meat, milk and eggs, depends not just on public trust but on genuine dialogue and shared ownership of this transition. Recognising that attitudes vary across protein types and cultural contexts, the EU-funded ALT-PROACT project moves beyond one-way communication towards co-creation and deliberation, using a multilingual, evidence-based approach to raise awareness, deepen understanding of sustainability implications and counter misinformation. Working with local actors, the project will run citizen forums, deliberative workshops and storytelling labs, co-create public awareness campaigns and develop culturally sensitive educational materials for schools and communities. By equipping journalists, educators and policymakers as trusted intermediaries, ALT-PROACT fosters informed, democratically anchored decision-making around biotech-based proteins.
Objective
ALT PROACT aims to foster a socially inclusive, science based and culturally contextualised introduction of biotech based alternative proteins, supporting sustainable dietary shifts for citizens and society as a whole. The project contributes to Horizon Europe goals on raising citizen awareness of alternative proteins, improving understanding of their sustainability implications, counteracting misinformation and supporting education. ALT PROACT will create a collaborative and multilingual information programme that delivers clear, evidence based and culturally adapted communication. Awareness campaigns will be co created with stakeholders, tested through surveys and social media analysis, and amplified through schools, community initiatives and the Young Reporters for the Environment network. In parallel, the project will build trust through citizen forums, workshops and storytelling labs that allow open dialogue between scientists, policymakers, civil society and communicators, ensuring continuous feedback and adaptation of messages. Education is an important strand of the project, with new curricula, educator toolkits, online resources and pilot activities in several countries aligned with GreenComp and Education for Sustainable Development principles. ALT PROACT will also strengthen policy and governance by engaging regulators and public authorities in dialogue, mapping regulations, addressing fragmentation, and co creating communication standards. The process culminates in a validated package of policy recommendations endorsed at a high level final conference. By combining communication, education, trust building and governance support, ALT PROACT will equip Europe with the means to manage the introduction of biotech based alternative proteins in a transparent, participatory and socially robust way, advancing the Farm to Fork strategy and Food 2030.
Fields of science (EuroSciVoc)
CORDIS classifies projects with EuroSciVoc, a multilingual taxonomy of fields of science, through a semi-automatic process based on NLP techniques. See: The European Science Vocabulary.
CORDIS classifies projects with EuroSciVoc, a multilingual taxonomy of fields of science, through a semi-automatic process based on NLP techniques. See: The European Science Vocabulary.
- social sciences educational sciences didactics
- social sciences sociology governance
- natural sciences biological sciences biochemistry biomolecules proteins
- social sciences political sciences political policies civil society
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Keywords
Project’s keywords as indicated by the project coordinator. Not to be confused with the EuroSciVoc taxonomy (Fields of science)
Project’s keywords as indicated by the project coordinator. Not to be confused with the EuroSciVoc taxonomy (Fields of science)
Programme(s)
Multi-annual funding programmes that define the EU’s priorities for research and innovation.
Multi-annual funding programmes that define the EU’s priorities for research and innovation.
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HORIZON.2.6 - Food, Bioeconomy Natural Resources, Agriculture and Environment
MAIN PROGRAMME
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HORIZON.2.6.5 - Food Systems
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Topic(s)
Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.
Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.
Funding Scheme
Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.
Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.
HORIZON-CSA - HORIZON Coordination and Support Actions
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Call for proposal
Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.
Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.
(opens in new window) HORIZON-CL6-2025-02
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Net EU financial contribution. The sum of money that the participant receives, deducted by the EU contribution to its linked third party. It considers the distribution of the EU financial contribution between direct beneficiaries of the project and other types of participants, like third-party participants.
1210 Wien
Austria
The total costs incurred by this organisation to participate in the project, including direct and indirect costs. This amount is a subset of the overall project budget.