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LIVING CULTURAL LABS: EMPOWERING COMMUNITIES THROUGH INTERCULTURAL ENCOUNTERS IN VIRTUAL WORLDS

Objective

LIL-ECHOES will investigate how the virtualisation of culture and cultural life through Extended Reality (XR) and Artificial intelligence (AI) is transforming the ways people experience, perform and transmit culture in contemporary Europe. The project’s main objectives are:
(1) to understand how immersive technologies reshape cultural identities, social relations, and wellbeing;
(2) to co-create inclusive and sustainable models for digitally mediated cultural participation;
(3) to develop ethical, human-centric design frameworks for XR/AI cultural environments that foster intercultural understanding and social cohesion.

These objectives will be achieved through a network of Living Cultural Labs (LiLs) embedded in public cultural spaces across diverse European contexts. The LiLs will combine ethnographic fieldwork, participatory co-design, and longitudinal mixed-method research on how communities create, share, and reinterpret culture and communication using immersive technologies. The project will develop experimental XR environments and conversational AI agents to support dialogue and reflective practice. A multimodal open-access corpus will document these interactions. Cross-sectoral collaboration between researchers, artists, cultural institutions, civil society and policy actors will ensure knowledge transfer and sustainability.

LIL-ECHOES directly addresses the HORIZON-CL2-2025-01-HERITAGE-05 call by exploring the impacts of virtualisation on cultural life, advancing inclusive access to culture, and safeguarding European cultural and linguistic diversity in the digital age. It will generate evidence, design principles and policy recommendations to ensure that cultural digitalisation strengthens, rather than fragments, Europe’s social and cultural fabric.

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Keywords

Project’s keywords as indicated by the project coordinator. Not to be confused with the EuroSciVoc taxonomy (Fields of science)

Programme(s)

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Topic(s)

Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.

Funding Scheme

Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.

HORIZON-RIA - HORIZON Research and Innovation Actions

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Call for proposal

Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.

(opens in new window) HORIZON-CL2-2025-01

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Coordinator

UNIVERSITY OF NEWCASTLE UPON TYNE
Net EU contribution

Net EU financial contribution. The sum of money that the participant receives, deducted by the EU contribution to its linked third party. It considers the distribution of the EU financial contribution between direct beneficiaries of the project and other types of participants, like third-party participants.

€ 1 168 888,20
Address
KINGS GATE
NE1 7RU Newcastle Upon Tyne
United Kingdom

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Region
North East (England) Northumberland and Tyne and Wear Tyneside
Activity type
Higher or Secondary Education Establishments
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Total cost

The total costs incurred by this organisation to participate in the project, including direct and indirect costs. This amount is a subset of the overall project budget.

No data

Participants (15)

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