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HUMAIN: Navigating AI for Resilient and Sustainable Cultural & Creative Ecosystems

Project description

Culture, digital capitalism and democratic freedom

The apps, platforms, media and entertainment we use every day can influence how we think, feel and see ourselves and the world. When these industries are driven by profit, repetitive content and algorithms that decide what we see, they can make people more vulnerable to authoritarian or anti-democratic ideas. Supported by the Marie Skłodowska-Curie Actions programme, the REACT project is conducting an interdisciplinary collaboration between academic, research and artistic institutions in Europe and Latin America to identify the relationship between freedom and authoritarianism. It will explore artistic practices as forms of aesthetic freedom. Ultimately, the project will deliver new theoretical and comparative tools and training to strengthen democratic resilience, open subjectivity and intercultural dialogue.

Objective

Through an in-depth investigation of AI applications in the Cultural and Creative Industries (CCIs), the HUMAIN project seeks to provide a clear understanding of both the opportunities and challenges facing the sector and strengthen a responsible use of technology. Building on comprehensive legal, ethical economic, and social analyses, as well as practical use cases from film, fashion, and music, the project identifies concrete patterns of AI adoption and their implications for cultural production, access, and reuse. A central outcome will be the HUMAIN Toolkit, designed to equip CCI stakeholders with practical guidance, frameworks and tools for integrating ethical, trustworthy and lawful AI into their workflows. To increase the distribution of knowledge and to steer policy discussion around AI with a strong voice of the CCIs, the project will also offer a diverse capacity building opportunities and will create policy recommendations. By grounding both the Toolkit and the policy recommendations in real-world cases and sector-specific needs, HUMAIN aims to support CCIs in making smart, human-centred choices around AI adoption—enhancing preparedness, resilience, and competitiveness in the face of future technological developments.

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Keywords

Programme(s)

Topic(s)

Funding Scheme

HORIZON-RIA - HORIZON Research and Innovation Actions

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Call for proposal

(opens in new window) HORIZON-CL2-2025-01

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Coordinator

UNIWERSYTET JAGIELLONSKI
Net EU contribution
€ 671 125,00
Address
UL GOLEBIA 24
31-007 Krakow
Poland
Region
Makroregion południowy Małopolskie Miasto Kraków
Activity type
Higher or Secondary Education Establishments
Links
Total cost
No data

Participants (8)