Objective
Across Europe, many heritage sites remain under-visited due to partial preservation and limited inclusivity. Narratia addresses this challenge by combining generative AI and immersive technologies to transform visits into personalised, dynamic stories where visitors become protagonists. Narratia transforms heritage sites into dynamic narrative ecosystems, where visitors are both explorers and co-authors. Instead of fixed facts, the past becomes an interactive, historically grounded experience, woven into the physical environment. Cultural and historical landmarks turn into immersive stages, enabling visitors to step into the past, interact with historical characters, and experience history first-hand—providing an unparalleled connection and understanding with the past.
Narratia combines creative freedom with rigorous safeguards, ensuring historical accuracy, ethical integrity, and cultural sensitivity while avoiding any trivialisation of cultural heritage. It pioneers a new product category—immersive, AI-driven interactive story-based experiences in real settings—opening markets across heritage and education and positioning itself as both a new artistic medium of AI–human co-created stories, redefining how cultural heritage is experienced and valued.
Through six pilots in five countries —covering archaeological parks, medieval routes, baroque cities, UNESCO sites, and industrial heritage— Narratia demonstrates versatility and replicability, showing how ECCCH-enabled tools can revitalise cultural heritage sites, foster co-creation, and broaden access. The project aligns with UNESCO, ECCCH, and EU innovation agendas to foster innovation, inclusion, and creativity in the heritage sector. It also strengthens Europe’s leadership in ethical AI for culture, and builds a sustainable path forward through early adopters, strategic partnerships, and a business model designed for mass deployment across Europe, creating lasting cultural, social, and economic impact.
Fields of science (EuroSciVoc)
CORDIS classifies projects with EuroSciVoc, a multilingual taxonomy of fields of science, through a semi-automatic process based on NLP techniques. See: The European Science Vocabulary.
CORDIS classifies projects with EuroSciVoc, a multilingual taxonomy of fields of science, through a semi-automatic process based on NLP techniques. See: The European Science Vocabulary.
- humanities history and archaeology history
- social sciences economics and business business and management business models
- natural sciences computer and information sciences software software applications virtual reality
You need to log in or register to use this function
Keywords
Project’s keywords as indicated by the project coordinator. Not to be confused with the EuroSciVoc taxonomy (Fields of science)
Project’s keywords as indicated by the project coordinator. Not to be confused with the EuroSciVoc taxonomy (Fields of science)
Programme(s)
Multi-annual funding programmes that define the EU’s priorities for research and innovation.
Multi-annual funding programmes that define the EU’s priorities for research and innovation.
-
HORIZON.2.2 - Culture, creativity and inclusive society
MAIN PROGRAMME
See all projects funded under this programme -
HORIZON.2.2.2 - Cultural Heritage
See all projects funded under this programme
Topic(s)
Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.
Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.
Funding Scheme
Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.
Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.
HORIZON-IA - HORIZON Innovation Actions
See all projects funded under this funding scheme
Call for proposal
Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.
Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.
(opens in new window) HORIZON-CL2-2025-01
See all projects funded under this callCoordinator
Net EU financial contribution. The sum of money that the participant receives, deducted by the EU contribution to its linked third party. It considers the distribution of the EU financial contribution between direct beneficiaries of the project and other types of participants, like third-party participants.
28040 Madrid
Spain
The total costs incurred by this organisation to participate in the project, including direct and indirect costs. This amount is a subset of the overall project budget.