Project description
Identifying and countering online misogyny
Misogyny is often reproduced online through subtle, aestheticised visual forms. The EU-funded FEMVision project aims to better map this problem by focusing on mainstream digital environments frequented by young Europeans. It will examine how algorithmic feeds and private or semi-private interactions may contribute to the normalisation of gender inequality. By combining AI-driven methods with digital ethnography and qualitative research, the project seeks to better understand the contexts and practices in which such content emerges and circulates. Its main outputs include guidelines for policymakers, an innovative educational toolkit and games to support the prevention of indirect forms of hate, as well as an AI conversational companion to help boost critical reflection.
Objective
FEMVision – Fighting Everyday Misogyny in Visual Online Cultures addresses online misogyny through its visual dimension, focusing on mainstream digital environments frequented by young Europeans (18–30).
Unlike approaches centred on extremist niches, FEMVision investigates algorithmic feeds, semi-private and private conversations on platforms where misogynistic content circulates in subtle, ironic, or aestheticised forms, normalising gender inequality and hostility.
The project combines AI-driven methods based on Large Language Models with digital ethnography and qualitative research to capture not only the content but also the contexts, practices, and interpretations shaping its social meaning. Its main outputs are guidelines for policy makers and an innovative educational toolkit, including FEMIA – an AI conversational companion – along with visual-based learning activities and a card game to foster critical visual literacy.
Through cross-national surveys, data donation, ethnographic observation, and photo-elicitation interviews, FEMVision reconstructs how young people encounter, negotiate, or resist visual misogyny. The toolkit will be co-designed, tested and distributed through international workshops, webinars and training sessions with educators, youth workers and students. The project addresses the urgency of countering misogyny as a “gateway” to radicalisation, polarisation, and hate speech, while reinforcing democratic resilience and promoting inclusive digital spaces for women, girls, and gender-diverse individuals. In doing so, FEMVision bridges technological innovation and critical reflection, turning AI into a resource that empowers educators, youth workers, policymakers, and civil society to prevent a pervasive form of digital hate.
The consortium brings together leading universities and organisations from Italy, Denmark, Estonia, Sweden, Germany, Slovenia, and the Netherlands, ensuring a strong interdisciplinary and cross-cultural approach.
Fields of science (EuroSciVoc)
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Keywords
Project’s keywords as indicated by the project coordinator. Not to be confused with the EuroSciVoc taxonomy (Fields of science)
Project’s keywords as indicated by the project coordinator. Not to be confused with the EuroSciVoc taxonomy (Fields of science)
Programme(s)
Multi-annual funding programmes that define the EU’s priorities for research and innovation.
Multi-annual funding programmes that define the EU’s priorities for research and innovation.
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HORIZON.2.2 - Culture, creativity and inclusive society
MAIN PROGRAMME
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HORIZON.2.2.1 - Democracy and Governance
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Topic(s)
Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.
Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.
Funding Scheme
Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.
Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.
HORIZON-RIA - HORIZON Research and Innovation Actions
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Call for proposal
Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.
Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.
(opens in new window) HORIZON-CL2-2025-01
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Net EU financial contribution. The sum of money that the participant receives, deducted by the EU contribution to its linked third party. It considers the distribution of the EU financial contribution between direct beneficiaries of the project and other types of participants, like third-party participants.
61029 Urbino
Italy
The total costs incurred by this organisation to participate in the project, including direct and indirect costs. This amount is a subset of the overall project budget.