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Empirical Detection Methods and Privacy-Enhancing Technologies for Real-World Tracking

Objective

Neither regulation nor technology alone can protect Europeans’ privacy in the digital age. Despite the EU’s world-leading legal framework—from the GDPR and ePrivacy Directive to the DSA and the DMA—citizens remain vulnerable to opaque and fast-evolving online tracking practices that exploit gaps across platform controls. Existing Privacy-Enhancing Technologies (PETs) are fragmented, reactive, and often unusable, failing to keep pace with the sophistication of tracking practices and the complexity of real-world digital platforms.

REAL-PETS addresses this urgent gap by rethinking PETs from the ground up, integrating empirical detection of privacy abuses, regulatory compliance, and human-centred design into a single, agile research framework. It will develop scalable, cross-platform PETs—including adaptive “smart-noise” defences, privacy-preserving analytics, anonymous credentials, and post-quantum-ready encryption—capable of protecting users across the web, mobile, and IoT ecosystems. These technologies will be validated through real-world pilots with PET providers, enabling continuous, evidence-based improvement and rapid transfer to market and policy domains.

The consortium unites nine partners from six countries, combining top academic expertise in privacy research (IMDEA, RU, KAU, UC3M) covering usability, legal and technical research expertise, with innovative SMEs (TEC, MULINI, NYM, AppCensus, MVD) that lead in VPNs and large-scale auditing. This balanced composition ensures scientific excellence and strong exploitation capacity to accelerate Europe’s leadership in privacy innovation.

REAL-PETS will generate long-lasting technological, societal, and industrial impact: strengthening EU technological sovereignty, enabling regulators to enforce privacy rules through empirical evidence, technology standardisation, fostering privacy-resilient products and services, and empowering citizens with usable, transparent, and trustworthy privacy protections.

Fields of science (EuroSciVoc)

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Keywords

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Programme(s)

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Topic(s)

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Funding Scheme

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HORIZON-RIA - HORIZON Research and Innovation Actions

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Call for proposal

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(opens in new window) HORIZON-CL3-2025-02-CS-ECCC

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Coordinator

TECHNIKON FORSCHUNGS- UND PLANUNGSGESELLSCHAFT MBH
Net EU contribution

Net EU financial contribution. The sum of money that the participant receives, deducted by the EU contribution to its linked third party. It considers the distribution of the EU financial contribution between direct beneficiaries of the project and other types of participants, like third-party participants.

€ 379 250,00
Address
BURGPLATZ 3A
9500 Villach
Austria

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SME

The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed.

Yes
Region
Südösterreich Kärnten Klagenfurt-Villach
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
Links
Total cost

The total costs incurred by this organisation to participate in the project, including direct and indirect costs. This amount is a subset of the overall project budget.

No data

Participants (7)

Partners (1)