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Sustainable Tourism on Ancient Routes and Itineraries in the Adriatic-Balkan Region

Objective

Cultural heritage and natural landscape are among Europe’s most significant assets — yet the tourism model that has grown around them is increasingly at odds with environmental sustainability, territorial equity, and long-term resilience. Mass tourism concentrates pressure on a handful of iconic sites while leaving the broader territory of historical and ecological significance undervisited and undervalued. The Adriatic macro-region, with its exceptional density of ancient sites, Roman and pre-Roman itineraries, coastal ecosystems, and living cultural traditions, is a paradigmatic case: internationally recognised destinations on the coast coexist with comparatively unknown but ecologically and historically rich areas in Montenegro and Bosnia and Herzegovina that possess enormous potential for sustainable heritage-based tourism.
STARI addresses this challenge through an intersectoral and interdisciplinary research and innovation partnership. The project investigates how the heritage of the ancient Adriatic — from Neolithic coastal settlements to Roman road networks from epigraphic evidence to paleo-environmental data — can be systematically integrated with contemporary green tourism frameworks to design viable, low-impact eco-itineraries. The objectives of the project are mirrored in the wp structure and are the following ones organized in sequence: digital integration and narrativisation of Balkan-Adriatic heritage, design and piloting of green heritage eco-itineraries in Bosnia and Montenegro, impact modelling and gender-sensitive policy translation and finally a network sustainability and open science governance.

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Keywords

Programme(s)

Topic(s)

Funding Scheme

HORIZON-TMA-MSCA-SE - HORIZON TMA MSCA Staff Exchanges

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Call for proposal

(opens in new window) HORIZON-MSCA-2026-SE-01

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Coordinator

ALMA MATER STUDIORUM - UNIVERSITA DI BOLOGNA
Net EU contribution
€ 93 060,00
Address
VIA ZAMBONI 33
40126 Bologna
Italy
Region
Nord-Est Emilia-Romagna Bologna
Activity type
Higher or Secondary Education Establishments
Links
Total cost
No data

Participants (7)

Partners (2)