Objective New Media is a small, well experienced multimedia company based in UK which uses software to make and publish CD-I and other multimedia products. To ensure rapid market growth, these products must be developed at low cost for a mass market. Yet they must also have production values and standards similar that encountered in other mass media (e.g. television, music and print).Like others in this emerging industry, we are encountering problems. Our software engineering must be efficient and replicable, but it must also flexible enough to fit in with the demands of creative people.Funding from ESSI will allow us to experiment with a number of approaches and methods within a real multimedia project.Our objective is twofold:- to institutionalise the best practice within New Media;- to disseminate our findings to the rest of the industry.In this way we expect to contribute:- to setting standards in an industry which currently has few of its own;- to accelerating the growth of a market for multimedia products. Fields of science natural sciencescomputer and information sciencessoftware Programme(s) FP3-ESSI 1 - The ESSI accompanying measure within the framework of the Specific Research and Technological Development programme in the field of Information Technologies, 1990-1994 Topic(s) 1 - Accompanying measures for the specific programme of research and technological development in the field of information technologies Call for proposal Data not available Funding Scheme CSC - Cost-sharing contracts Coordinator New Media Productions Ltd Address 12 oval road NW1 7DH London United Kingdom See on map EU contribution € 0,00