Implementing mass media campaigns and evaluating their (isolated) effect on traffic accidents and other performance indicators

Objective

There is a large body of research on the effect of mass media campaigns available that allows formulating best practices for designing and evaluating campaigns. Several studies have focussed on road crashes as outcome measure but the majority is aiming at measuring perception, acceptation and notoriety of campaigns. However, there seems to be an urgent need for evaluation research focussing on isolating the effect of mass media campaigns on the number of road crashes and other outcome measures from the effect of other supporting activities like enforcement.

This could be achieved by determining the relative contribution of mass media campaigns in integrated campaigns that typically consist of accompanying activities like enforcement. Availability of clear scientific information both on the effectiveness and cost-effectiveness of the isolated effect of campaigns is a prerequisite to design future campaigns in the most effective and optimal fashion as possible.

Programme(s)

• FP6-SUSTDEV - Sustainable Development, Global Change and Ecosystems: thematic priority 6 under the Focusing and Integrating Community Research programme 2002-2006.

Topic(s)

• SUSTDEV-2.2.2 - Increasing road, rail and waterborne safety and avoiding traffic congestion

Call for proposal

FP6-2004-TREN-3
See other projects for this call

Funding Scheme

STREP - Specific Targeted Research Project

Coordinator

INSTITUT BELGE POUR LA SÉCURITÉ ROUTIÈRE ASBL

Address

Chaussée De Haecht 1405
Brussels
Belgium

Participants (18)

BUNDESANSTALT FUER STRASSENWESEN (FEDERAL HIGHWAY RESEARCH INSTITUTE)

Germany

Address

Bruederstrasse 53
Bergisch Gladbach

CENTRUM DOPRAVNIHO VYZKUMU

Czechia

Address

Lisenska 33a
Brno

Links

DANISH TRANSPORT RESEARCH INSTITUTE

Denmark

Address

Knuth-winterfeldts Alle, Bygning 116 V
Kongens Lyngby

FACTUM CHALOUPKA & RISSER OHG

Austria

Address

Dabhausergasse 6/4
Vienna

HASSELT UNIVERSITY - TRANSPORTATION RESEARCH INSTITUTE

Belgium

Address

Agoralaan, Building D
3590 Diepenbeek

INSTITUT NATIONAL DE RECHERCHE SUR LES TRANSPORTS ET LEUR SECURITE

France

Address

2 Av. Du General Malleret-joinville
Arcueil Cedex

INSTYTUT BADAWCZY DROG I MOSTOW / ROAD AND BRIDGE RESEARCH INSTITUTE

Poland

Address

80, Jagiellonska Str.
Warsaw

MINISTERIE VAN VERKEER EN WATERSTAAT

Netherlands

Address

Plesmanweg 1
Den Haag

PREVENÇÃO RODOVIÁRIA PORTUGUESA

Portugal

Address

Estrada Da Luz, 90 - 1st Floor
Lisbon

RAADET FOR STOERRE FAERDSELSSIKERHED

Denmark

Address

Lersøparkalle 111
Copenhagen

RESEARCH COMMITTEE OF UNIVERSITY OF THESSALY

Greece

Address

Argonafton And Filellinon
Volos

SIPSIVI, SOCIETÀ ITALIANA DI PSICOLOGIE DELLA SICUREZZA VIARIA

Italy

Address

Via Cavalli 30
Torino

STATENS VÄG- OCH TRANSPORTFORSKNINGSINSTITUT

Sweden

Address

Olaus Magnus Väg 35
Linkoping

SWISS COUNCIL FOR ACCIDENT PREVENTION

Switzerland

Address

Laupenstrasse 11
Bern

SWOV INSTITUTE FOR ROAD SAFETY RESEARCH

Netherlands

Address

Duindoorn 32 (Postal Code 2262 Ar)
Leidschendam

TRANSPORTØKONOMISK INSTITUTT

Norway

Address

Grensesvingen 7
Oslo

UNIVERSITAS, C.R.L. / INSTITUTO SUPERIOR DE EDUCAÇÃO E CIÊNCIAS

Portugal

Address

Al. Linhas De Torres, 179
Lisboa

UNIVERSITY OF LJUBLJANA FACULTY OF ARTS

Slovenia

Address

Askerceva 2
Ljubljana