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Implementing mass media campaigns and evaluating their (isolated) effect on traffic accidents and other performance indicators

Objective

There is a large body of research on the effect of mass media campaigns available that allows formulating best practices for designing and evaluating campaigns. Several studies have focussed on road crashes as outcome measure but the majority is aiming at measuring perception, acceptation and notoriety of campaigns. However, there seems to be an urgent need for evaluation research focussing on isolating the effect of mass media campaigns on the number of road crashes and other outcome measures from the effect of other supporting activities like enforcement.

This could be achieved by determining the relative contribution of mass media campaigns in integrated campaigns that typically consist of accompanying activities like enforcement. Availability of clear scientific information both on the effectiveness and cost-effectiveness of the isolated effect of campaigns is a prerequisite to design future campaigns in the most effective and optimal fashion as possible.

Call for proposal

FP6-2004-TREN-3
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Funding Scheme

STREP - Specific Targeted Research Project

Coordinator

INSTITUT BELGE POUR LA SÉCURITÉ ROUTIÈRE ASBL
Address
Chaussée De Haecht 1405
Brussels
Belgium

Participants (18)

BUNDESANSTALT FUER STRASSENWESEN (FEDERAL HIGHWAY RESEARCH INSTITUTE)
Germany
Address
Bruederstrasse 53
Bergisch Gladbach
CENTRUM DOPRAVNIHO VYZKUMU
Czechia
Address
Lisenska 33A
Brno
DANISH TRANSPORT RESEARCH INSTITUTE
Denmark
Address
Knuth-winterfeldts Alle, Bygning 116 V
Kongens Lyngby
FACTUM CHALOUPKA & RISSER OHG
Austria
Address
Dabhausergasse 6/4
Vienna
HASSELT UNIVERSITY - TRANSPORTATION RESEARCH INSTITUTE
Belgium
Address
Agoralaan, Building D
3590 Diepenbeek
INSTITUT NATIONAL DE RECHERCHE SUR LES TRANSPORTS ET LEUR SECURITE
France
Address
2 Av. Du General Malleret-joinville
Arcueil Cedex
INSTYTUT BADAWCZY DROG I MOSTOW / ROAD AND BRIDGE RESEARCH INSTITUTE
Poland
Address
80, Jagiellonska Str.
Warsaw
MINISTERIE VAN VERKEER EN WATERSTAAT
Netherlands
Address
Plesmanweg 1
Den Haag
PREVENÇÃO RODOVIÁRIA PORTUGUESA
Portugal
Address
Estrada Da Luz, 90 - 1St Floor
Lisbon
RAADET FOR STOERRE FAERDSELSSIKERHED
Denmark
Address
Lersøparkalle 111
Copenhagen
RESEARCH COMMITTEE OF UNIVERSITY OF THESSALY
Greece
Address
Argonafton And Filellinon
Volos
SIPSIVI, SOCIETÀ ITALIANA DI PSICOLOGIE DELLA SICUREZZA VIARIA
Italy
Address
Via Cavalli 30
Torino
STATENS VÄG- OCH TRANSPORTFORSKNINGSINSTITUT
Sweden
Address
Olaus Magnus Väg 35
Linkoping
SWISS COUNCIL FOR ACCIDENT PREVENTION
Switzerland
Address
Laupenstrasse 11
Bern
SWOV INSTITUTE FOR ROAD SAFETY RESEARCH
Netherlands
Address
Duindoorn 32 (Postal Code 2262 Ar)
Leidschendam
TRANSPORTØKONOMISK INSTITUTT
Norway
Address
Grensesvingen 7
Oslo
UNIVERSITAS, C.R.L. / INSTITUTO SUPERIOR DE EDUCAÇÃO E CIÊNCIAS
Portugal
Address
Al. Linhas De Torres, 179
Lisboa
UNIVERSITY OF LJUBLJANA FACULTY OF ARTS
Slovenia
Address
Askerceva 2
Ljubljana