Objetivo
There is a large body of research on the effect of mass media campaigns available that allows formulating best practices for designing and evaluating campaigns. Several studies have focussed on road crashes as outcome measure but the majority is aiming at measuring perception, acceptation and notoriety of campaigns. However, there seems to be an urgent need for evaluation research focussing on isolating the effect of mass media campaigns on the number of road crashes and other outcome measures from the effect of other supporting activities like enforcement.
This could be achieved by determining the relative contribution of mass media campaigns in integrated campaigns that typically consist of accompanying activities like enforcement. Availability of clear scientific information both on the effectiveness and cost-effectiveness of the isolated effect of campaigns is a prerequisite to design future campaigns in the most effective and optimal fashion as possible.
Convocatoria de propuestas
FP6-2004-TREN-3
Consulte otros proyectos de esta convocatoria
Régimen de financiación
STREP - Specific Targeted Research ProjectCoordinador
BRUSSELS
Bélgica
Ver en el mapa
Participantes (18)
BERGISCH GLADBACH
Ver en el mapa
KONGENS LYNGBY
Ver en el mapa
VIENNA
Ver en el mapa
3590 DIEPENBEEK
Ver en el mapa
ARCUEIL CEDEX
Ver en el mapa
WARSAW
Ver en el mapa
DEN HAAG
Ver en el mapa
LISBON
Ver en el mapa
COPENHAGEN
Ver en el mapa
VOLOS
Ver en el mapa
TORINO
Ver en el mapa
LINKOPING
Ver en el mapa
BERN
Ver en el mapa
LEIDSCHENDAM
Ver en el mapa
OSLO
Ver en el mapa
LISBOA
Ver en el mapa
LJUBLJANA
Ver en el mapa