Objective In the proposed project NEXT GENERATION, cross-media approach will be used to attract more young people to careers in science. The main objective is to bring careers in research and everyday work of scientists closer to general public and especially to schoolchildren at the age of 14-18. First a series of 7 TV programmes will be produced and broadcasted in Estonian National TV channel Eesti Televisioon. TV programmes will show the everyday life of young scientists who will be chosen from different EU FP6 priority areas with additional accent on the World Year of Physics 2005. Scientists have to be young to make it easier for students to relate with them. In parallel with the TV programmes the following activities are planned: DVD of study materials (created on the basis of TV programmes and sent to all Estonian schools); Special edition of the weekly newspaper Linnaleht dedicated to science, young researchers and important science-related problems like ethics etc. (circulation 105 000, in addition to general circulation 5000 copies will be delivered to all Estonian schools and public libraries); A booklet ?Where begins the career in science? (will be delivered to all Estonian schools and public libraries); Webportal dedicated to World Year of Ph ysics 2005 - Linking physics to real life; Conference for students and teachers where all produced materials will be launched. Participants can meet face to face with inspiring scientists, and also students will have chance to share their own scientific results and findings with peers. Keywords Careers in research TV Young scientists Programme(s) FP6-MOBILITY - Human resources and Mobility in the specific programme for research, technological development and demonstration "Structuring the European Research Area" under the Sixth Framework Programme 2002-2006 Topic(s) MOBILITY-2004-SSA - Researchers in Europe Initiative Call for proposal FP6-2004-MOBILITY-13 See other projects for this call Funding Scheme SSA - Specific Support Action Coordinator ARCHIMEDES FOUNDATION Address Koidula 13a Tallinn Estonia See on map Links Website Opens in new window EU contribution € 0,00 Participants (2) Sort alphabetically Sort by EU Contribution Expand all Collapse all HARIDUSMEEDIA OÜ Estonia EU contribution € 0,00 Address Faehlmanni 12 Tallinn See on map ESTONIAN PHYSICAL SOCIETY Estonia EU contribution € 0,00 Address Tähe 4 Tartu See on map Links Website Opens in new window