Objective
To expect a baby, then to have it and care for it through its first months and years, is a series of highly critical experiences for the mother, the child and the rest of the family unit. The challenge of the BABY project is to offer an interactive multimedia product as an informative companion to parents. The range of the product will cover medical, practical and psychological issues.
The proposed product is an interactive application on CD-I, which appears as the emerging standard for delivery platform of interactive multimedia products for the general audience. Interactivity is a means for individuality. Every parent feels their baby is unique and the need for personalised answers to personalised questions is therefore very strong.
The 2 channels for commercialisation envisaged are the home market and institutional customers (ie health centres specialized in childbirth, dealing with expectant mothers and baby care). Territorial extension for the product marketing will at first stage concern these 2 markets in Belgium, France, Spain, The Netherlands and United Kingdom.
Available through health and social facilities as well as in the family home, the product intends to address both the immediate needs and the general curiosity of parents. The product will provide clear, to the point answers to the family's queries as well as possibility to deepen their enjoyment of the fascinating process that they are going through.
The distinctive features of the market for the product are it addresses virtually every family at one time or another, and that its users show the strongest motivation. In order to target the general public the product needs to be highly interactive and creatively designed on the one side, and also it needs to be run on delivery platform that are tentatively generalising on the home market.
Fields of science (EuroSciVoc)
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Programme(s)
Multi-annual funding programmes that define the EU’s priorities for research and innovation.
Multi-annual funding programmes that define the EU’s priorities for research and innovation.
Topic(s)
Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.
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Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.
Call for proposal
Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.
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Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.
Funding Scheme
Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.
Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.
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Coordinator
1050
Belgium
The total costs incurred by this organisation to participate in the project, including direct and indirect costs. This amount is a subset of the overall project budget.