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Barriers for energy changes among end consumers and households

Objective

The main objective in this proposal is to develop methods to identify the relevance and strengths of various barriers for energy behaviour changes among end consumers and households, and to discuss how activities from political authorities, energy producers and NGOs can overcome these barriers. We will address changes in consumer behaviour along two dimensions. The first is energy saving and improvement of energy efficiency within households, the second is changes toward more sustainable and renewable energy technologies. We are also concerned about the relationship between these three strategies; turn down and switch off, the purchase of energy-efficient appliances, and shift to (more) sustainable energy carriers. Based upon the state of art we have identified six barriers to energy change among end consumers, ranking from macro to micro perspectives. 1)Physical and structural barriers. 2)Political barriers, 3) Cultural-normative or social barriers, 4) Economic barriers, 5)Knowledge based barriers and 6)Individual-psychological barriers We will combine an individual and institutional approach. This means that individual and household energy behaviour – and changes in this behaviour – can only be understood by considering individual values, attitudes, norms and knowledge among individuals together with the context in which this behaviour takes place. We have developed a methodological triangulation with three main empirical approaches. •Qualitative interviews with strategic stakeholders in the involved countries •Representative quantitative surveys among consumers in the countries involved in the project. However, we will also include Greece in this survey in order to focus on energy related questions in the climate of SE Europe • Qualitative strategic focus groups among targeted consumer groups in the same countries. With strategic groups we mean people with different windows of opportunities and people with different social background, identified in the call text.

Field of science

  • /social sciences/economics and business/economics/sustainable economy
  • /engineering and technology/environmental engineering/energy and fuels/renewable energy
  • /engineering and technology/environmental engineering/waste management/energy efficiency

Call for proposal

FP7-ENERGY-2007-1-RTD
See other projects for this call

Funding Scheme

CP-FP - Small or medium-scale focused research project

Coordinator

STATENS INSTITUTT FOR FORBRUKSFORSKNING
Address
Sandakerveien 24 C, Building B
0405 Oslo
Norway
Activity type
Research Organisations
EU contribution
€ 322 000
Administrative Contact
Berit Nyborg Fjeldheim (Ms.)

Participants (7)

UNIVERSITY OF SURREY
United Kingdom
EU contribution
€ 204 800
Address
Stag Hill
GU2 7XH Guildford
Activity type
Higher or Secondary Education Establishments
Administrative Contact
Gillian Harding-Payne (Dr.)
NEDERLANDSE ORGANISATIE VOOR TOEGEPAST NATUURWETENSCHAPPELIJK ONDERZOEK TNO
Netherlands
EU contribution
€ 207 403
Address
Anna Van Buerenplein 1
2595 DA Den Haag
Activity type
Research Organisations
Administrative Contact
Yvonne Van Der Meer-Vollering (Ms.)
ELECTRICITE DE FRANCE
France
EU contribution
€ 176 516
Address
Avenue De Wagram 22
75008 Paris 08
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
Administrative Contact
Christine Patte (Ms.)
UNIVERSITAET ST. GALLEN
Switzerland
EU contribution
€ 196 800
Address
Dufourstrasse 50
9000 St Gallen
Activity type
Higher or Secondary Education Establishments
Administrative Contact
Vreny Knoepfler-Mousa (Ms.)
KOZEP-EUROPAI EGYETEM
Hungary
EU contribution
€ 102 750
Address
Nador Utca 9
1051 Budapest
Activity type
Higher or Secondary Education Establishments
Administrative Contact
Zsuzsanna Gabor (Ms.)
RIJKSUNIVERSITEIT GRONINGEN
Netherlands
EU contribution
€ 166 500
Address
Broerstraat 5
9712CP Groningen
Activity type
Higher or Secondary Education Establishments
Administrative Contact
A.H.L. (Aart) Korten (Mr.)
CENTRE FOR SUSTAINABLE ENERGY
United Kingdom
EU contribution
€ 80 488
Address
St James Court St James Parade
BS1 3LH Bristol
Activity type
Other
Administrative Contact
Simon Roberts (Mr.)