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Content archived on 2024-05-14

Customer online behaviour analysis

Objective

The objective is the development of a core European technological offering in the emerging sector of Customer On Line Behavioural Data Analysis. The need for high performance fraud detection applications based on this core technology has evolved, with different levels of maturity, in different markets. In the electronic money market dedicated software products have already appeared in the US. In the telecommunications market the needs have more recently been identified, and consequently there is significant market potential. In the international network services arena the commercial exploitation of the Internet is introducing new access monitoring challenges for service providers.

The sectors identified above share some basic common features: in all of them there is a very large customer base accessing a digital network based service and generating very high transaction volumes. In each of these sectors fraudulent/criminal behaviour is increasingly experienced, and is expected to continue its growth at the exponential rate of the Internet expansion. Only a combination of HPCN technologies and advanced pattern recognition techniques can provide a suitable solution to the need of monitoring these transactions and detecting fraudulent behaviours in an on-line environment. The focus is on the requirements of the credit card market, where a significant market for on-line fraud detection is mature. The validity of the approach in the telecommunication sector will be assessed through a set of focused experiments.

A neural based fraud detection software prototype will be developed and a performance characterisation activity, on SMP architectures, will be executed with specific reference to credit card fraud detection requirements. In addition, experimental activities on telecommunications frauds and a market study in the relevant sectors will be performed.

Programme(s)

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Topic(s)

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Call for proposal

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Funding Scheme

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ACM - Preparatory, accompanying and support measures

Coordinator

Artificial Intelligence Software
EU contribution
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Via Esterle 9
20132 Milano
Italy

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Total cost

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Participants (4)

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