Objective
The main aim of the project is to provide the Banking sector with the requisite toolset for increased understanding of existing and prospective customers, and better tailoring of products and services for those customers.
The entire ethos of the project will be user led. The successful completion of the project will allow banks to gain competitive advantage and specifically enable them:
- to offer the right set of products for each customer, at the right price for each customer
- to ensure maximum retention of customers
- to ensure maximum efficiency in obtaining new customers
- to manage the risk to the bank from each contract.
The approach integrates and deploys three important technologies: business knowledge modelling, data warehousing and data mining, and high performance computing. In exploiting these technologies, the project will deliver the following major results: (1) a generic business knowledge model of 'customer profiling' within the banking sector, that can be used for different banking methods and strategies; (2) an enhanced data extraction tool incorporating the business model; (3) a high performance data mining tool interfacing to both the data extraction and the business knowledge model.
Fields of science (EuroSciVoc)
CORDIS classifies projects with EuroSciVoc, a multilingual taxonomy of fields of science, through a semi-automatic process based on NLP techniques. See: The European Science Vocabulary.
CORDIS classifies projects with EuroSciVoc, a multilingual taxonomy of fields of science, through a semi-automatic process based on NLP techniques. See: The European Science Vocabulary.
- natural sciences computer and information sciences data science data mining
- natural sciences computer and information sciences knowledge engineering
- social sciences economics and business business and management business models
- engineering and technology electrical engineering, electronic engineering, information engineering electronic engineering computer hardware supercomputers
You need to log in or register to use this function
We are sorry... an unexpected error occurred during execution.
You need to be authenticated. Your session might have expired.
Thank you for your feedback. You will soon receive an email to confirm the submission. If you have selected to be notified about the reporting status, you will also be contacted when the reporting status will change.
Programme(s)
Multi-annual funding programmes that define the EU’s priorities for research and innovation.
Multi-annual funding programmes that define the EU’s priorities for research and innovation.
Topic(s)
Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.
Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.
Call for proposal
Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.
Data not available
Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.
Funding Scheme
Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.
Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.
Coordinator
WA14 5HH Altrincham
United Kingdom
The total costs incurred by this organisation to participate in the project, including direct and indirect costs. This amount is a subset of the overall project budget.