Objective The main aim of the project is to provide the Banking sector with the requisite toolset for increased understanding of existing and prospective customers, and better tailoring of products and services for those customers.The entire ethos of the project will be user led. The successful completion of the project will allow banks to gain competitive advantage and specifically enable them:- to offer the right set of products for each customer, at the right price for each customer- to ensure maximum retention of customers- to ensure maximum efficiency in obtaining new customers- to manage the risk to the bank from each contract.The approach integrates and deploys three important technologies: business knowledge modelling, data warehousing and data mining, and high performance computing. In exploiting these technologies, the project will deliver the following major results: (1) a generic business knowledge model of 'customer profiling' within the banking sector, that can be used for different banking methods and strategies; (2) an enhanced data extraction tool incorporating the business model; (3) a high performance data mining tool interfacing to both the data extraction and the business knowledge model. Fields of science natural sciencescomputer and information sciencesdata sciencedata miningnatural sciencescomputer and information sciencesknowledge engineeringsocial scienceseconomics and businessbusiness and managementbusiness modelsengineering and technologyelectrical engineering, electronic engineering, information engineeringelectronic engineeringcomputer hardwaresupercomputers Programme(s) FP4-ESPRIT 4 - Specific research and technological development programme in the field of information technologies, 1994-1998 Topic(s) 6.8 - HPCN Information Management and Decision Support Call for proposal Data not available Funding Scheme CSC - Cost-sharing contracts Coordinator Datel Advanced Systems EU contribution No data Address Caspian Road Atlantic Street WA14 5HH Altrincham United Kingdom See on map Total cost No data Participants (5) Sort alphabetically Sort by EU Contribution Expand all Collapse all 01 PLIROFORIKI Greece EU contribution No data Address Aharnon Street 438 11143 Athens See on map Total cost No data Capital Bank United Kingdom EU contribution No data Address City Road CH99 3AN Chester See on map Total cost No data Carleton Europe Belgium EU contribution No data Address Woluwelaan 128 1831 Diegem See on map Total cost No data National Bank of Greece Sa Greece EU contribution No data Address Org. Division, Emm. Benaki Street 5 10564 Athens See on map Total cost No data Postgirot Bank Sweden EU contribution No data Address It Affarsutveckling 10506 Stockholm See on map Total cost No data
