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MOBILE USER GENERATED GEO SERVICES

Objective

The MUGGES project proposes the usage of LBS GNSS technology as a driver of the Mobile User-Generated social service paradigm, which represents a very clear current trend of business innovation. The mobile terminal will evolve to become also a server. When put into exploitation directly by using the mobile device, a mobile user will provide constantly updated information, relevant to other users instantaneous interests and current context, in particular with location tagging. The project will develop the basic components and market-ready MUGGES applications to permit the provision, remote discovery and access of information from a mobile device to a mobile device, by means of the “location” attribute of context as key service and content characterization. A full evaluation of the components and business models brought forward by MUGGES, i.e. social mobile location-aware user-generated services, will be carried out through a trial. This trial will remain open after the project ends, providing a long-term behavioural assessment on the adoption of the GNSS-based technology for the proposed mobile exploitation scenarios, where location clearly adds value. The subsequent analysis of the data will provide valuable information for the widespread deployment of this innovative type of mobile GNSS-based solutions in Europe in further steps. The project addresses the obstacle identified in the topic GALILEO-2007-1.1-0.2, by exploiting the full potential of GNSS for the deployment of a new (on the move) type of innovative, mass market user-generated services. MUGGES will definitely contribute to the GALILEO objectives by demonstrating that there is a great mass market potential for LBS in Europe and that the technology is mature enough to deliver real benefits to users.

Field of science

  • /social sciences/economics and business/business and management/commerce
  • /social sciences/economics and business/business and management/business model
  • /social sciences/economics and business
  • /social sciences/sociology/governance/public services
  • /social sciences/social and economic geography/transport/navigation systems/satellite navigation system/global navigation satellite system

Call for proposal

FP7-GALILEO-2007-GSA-1
See other projects for this call

Funding Scheme

CP - Collaborative project (generic)

Coordinator

FUNDACIÓN ROBOTIKER
Address
Parque Tecnológico, Edif. 202 S/n
48170 Zamudio
Spain
Activity type
Other
EU contribution
€ 235 712
Administrative Contact
Guillermo Gil Aguirrebeitia (Mr.)

Participants (4)

TELEFONICA INVESTIGACION Y DESARROLLO SA UNIPERSONAL
Spain
EU contribution
€ 253 500
Address
Calle Emilio Vargas 6
28043 Madrid
Activity type
Other
Administrative Contact
Diego Urdiales (Mr.)
Universidad de la Iglesia de Deusto
Spain
EU contribution
€ 150 120
Address
Avda. De Las Universidades 24
48007 Bilbao
Activity type
Other
Administrative Contact
Juan Ignacio Vazquez (Dr.)
Valtion tekninen tutkimuskeskus
Finland
EU contribution
€ 240 375
Address
Vuorimiehentie 3
02044 Espoo
Activity type
Other
Administrative Contact
Minna Isomursu (Dr.)
YDreams, Informática, S.A.
Portugal
EU contribution
€ 270 293
Address
Madan Parque - Quinta Da Torre 500
2829-516 Caparica
Activity type
Other
Administrative Contact
Mónica Pedro (Ms.)