"Based on the warmly welcomed Researchers' Night 2007 experience, also the 2008 event is a project that is based on interactive presentation of the Slovak scientists and science. Current mood in the society supports a growing need to introduce researchers as people, solving the current problems of our society. Project is to present scientists as ""stars you don´t know about yet,"" researching with direct relation to the everyday life. Partial aim is to present a possible attractive career of a scientist to young generation. The 2008 project is to follow the way, set by the 2007’s, keep the continuity with same project title or logo as previous year but with the more effective communication methods. With the professional experience of SOVVA team members and those of each partner of the consortium, taken from the area of science, public policies and media, there is an ambition to attract even the wider part of the public. Activities that will be organized during the night of 26th September 2008 are a big science show in one of the biggest retail and leisure centres in Bratislava with EU corner and many hands on experiments, presentations and simulations and a concert of researchers from universities and jazz band from the Slovak Academy of Science, science cafes, exhibition of photos of researchers as well as other activities organized by universities. Photos competition for secondary schools and universities will not only be interesting because we will see how students interpret scientists through photography but it will also help to attract their attention for the whole project. One of the most important aspects of this project is effective awareness campaign related to the project which is of a crucial importance for its success. We plan to use modern and attractive communication instruments like interactive and graphically interesting website with profiles of researchers, banner campaign that will be placed at very well attended web portals and many others."
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