The M.I.C. (My Ideal City) project aims to encourage a European dimension in the communication of science and technology through museums events targeting the public. More specifically, it will support the networking around the development of a coordinated exhibition in different museums, in Member and Associate Countries, that is going to use a “virtual worlds” dimension in order to connect urban planning choices and the awareness of citizens about them, and an International Conference that will bring together academics and science centers to discuss the relationships between urban planning, cyberspace, and science events. The exhibition is going to provide visitors with a “virtual worlds” environment that will re-produce in alternative and different ways their own city as well as the other ones involved in the project. The new cities, the “ideal” ones, will make possible for citizens to re-think their urban environments and the choices done in order to make it as it appear in the virtual environment. The project will not only provide citizens with an exhibition able to raise socio – cultural awareness in relation to the urban choices, but also involve them in the planning of the “ideal cities”, giving another contribution to the spread of an open an transparent process of communication between science (sustainable urban planning), technology (the virtual environment), institutions (science centers) and people. After the exhibition evaluation, the organization of an International Conference will take place, in order to make the awareness about the potential of the mixture developed in the exhibition spread around Europe.
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