The project "MediaTrans" intends to develop and implement a new methodology to stimulate trans-national RTD co-operations between SMEs in the media industrial sector. The MediaTrans methodology enlarges the traditional set of instruments using a holistic an d dynamic approach to enhance the readiness of SMEs to participate in European emerging and future RTD activities and programmes: The development, implementation and adoption of technology roadmaps in SMEs will identify their future technology and innovation needs and increase their demand for RTD projects.
The following steps describe the MediaTrans approach:
A. Development of technology roadmaps comprising the latest high-level scientific results as well as future scenarios in the selected area.
B. Implementation and adoption of technology roadmaps into company-specific roadmaps: MediaTrans project partners carry out SME case studies in their regions to transform technology roadmaps into company specific roadmaps.
C. The case studies will identify the future technology and innovation needs in SMEs. This will reveal areas and ideas for RTD projects for SMEs.
D. FP7 information events and regional networking to present the SMEs an effective tool to help meet their technology needs.
E. The creation of an online platform for SMEs as well as RTDs in the media and IT sectors will stimulate joint trans-national RTD projects as well as enhance partner search and joint RTD project generation.
The technology roadmaps will be developed by HdM, a well- known European RTD player in the media field. 5 intermediary partners will be active in the approach parts B to E:4 of these intermediary partners are based in Europe, 1 intermediary partner is based in India. The project seeks to include these partners in order to create essential links to SMEs based in this future and emerging country regarding the media sector.
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