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ShoppingMate: A location- and context- aware service for assisting consumers during their shopping time

Objective

The main objective of the proposed ShoppingMate project is the conceptualization, design, implementation and demonstration of a novel mobile application that will allow mobile consumers to: - describe in an intuitive semantic way the characteristics of an item(s) they want to purchase (e.g. an intelligent toy for a 7-year old girl that is small size and does not cost more than 30 euros), - perform an intelligent search in a shopping area to locate shops that offer this category of product, - get, in an intuitive way and at as much detail as required, the matching products found, - formulate a shopping plan, and finally, - get directions to the selected shop(s) according to the plan. ShoppingMate will research the state-of-the-art of all relevant Web 2.0 technologies, extend them as needed to achieve project objectives, and finally combine them in an end-to-end prototypical platform for mobile shopping support that will be much more powerful than anything else that comes close to this vision and is available today. The project will design a flexible user interface that supports menu-driven, free text, and natural language based capture of user requests. It will provide to participating shop owners the flexibility to incrementally introduce new item categories to the system and control the level of detail provided for each item. A semantic representation of both the user requests and the items offered for sale through the system will facilitate efficient semantic searching and matching. Semantic data representation will be performed using the Web Ontology Language (OWL) which is a semantic markup language for publishing and sharing ontologies on the World Wide Web. The ShoppingMate platform will be designed with user privacy in mind and will not require that the participating consumers provide any personal information, or expose their identity, profile and shopping preferences in order to get serviced by participating stores.

Call for proposal

FP7-SME-2008-1
See other projects for this call

Coordinator

LINK TECHNOLOGIES SA
Address
9Th Km Thessaloniki- Thermi
57001 Thessaloniki
Greece
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
EU contribution
€ 249 420
Administrative Contact
John Damianos (Dr.)

Participants (8)

MOBICS TELECOMMUNICATION AND CONSULTING SERVICES SA
Greece
EU contribution
€ 6 339
Address
Kifissias Avenue 27
115 23 Athina
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
Administrative Contact
Effrosyni Tsili (Ms.)
FONELLA OY
Finland
EU contribution
€ 250 356
Address
Kidekuja 2
88610 Vuokatti
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
Administrative Contact
Ville Kolehmainen (Mr.)
TEKNOLOGIAN TUTKIMUSKESKUS VTT
Finland
EU contribution
€ 16 597
Address
Tekniikantie 4 A
02044 VTT Espoo
Activity type
Research Organisations
Administrative Contact
Heli Helaakoski (Dr.)
OnYourMap SA
Switzerland
EU contribution
€ 240 205
Address
Chemin Du Tresi 6D
1028 Preverenges
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
Administrative Contact
Ali Hussein (Dr.)
CSEM CENTRE SUISSE D'ELECTRONIQUE ET DE MICROTECHNIQUE SA - RECHERCHE ET DEVELOPPEMENT
Switzerland
EU contribution
€ 18 270
Address
Rue Jaquet Droz 1
2000 Neuchatel
Activity type
Research Organisations
Administrative Contact
Jean-Dominique Decotignie (Prof.)
NEOS SISTEMI SRL
Italy
EU contribution
€ 205 950
Address
Via Tadini 47
25100 Brescia
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
Administrative Contact
Dario Melpignano (Mr.)
FRAUNHOFER GESELLSCHAFT ZUR FOERDERUNG DER ANGEWANDTEN FORSCHUNG E.V.
Germany
EU contribution
€ 24 842
Address
Hansastrasse 27C
80686 Munchen
Activity type
Research Organisations
Administrative Contact
Sidonie Holborn (Ms.)
ETAIREIA ANAPTYXIS KAI TOURISTIKIS PROVOLIS ATHINON - ANAPTYXIAKI ANONYMOS ETAIREIA ORGANISMOU TOPIKIS AFTODIOIKISIS
Greece
EU contribution
€ 33 280
Address
Xenofontos 7
105 57 Athina
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
Administrative Contact
Pavlos Doikos (Mr.)