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Medical products electronic commerce

Objectif

The European Union medical device industry produces today a large variety of products, ranging from consumables to highly expensive equipment such as MRI. Moreover, its market size was around 25 billion ECU in 1993, that is 30% of the world medical device market.

The main objective of MEDICOM is to concentrate the forces of organisations interested in globalisation of medical products market for establishing an environment hosting all the interactions of customer-supplier. MEDICOM has become a necessity since the growth of medical market requires the introduction of modern technologies not only for products development but also for marketing policies. On the other hand, the rapid progress of information technologies involving telecommunications, multimedia virtual reality, are technically supporting the prerequisites of the application.

The project will develop a Europe wide telematics application for electronic commerce in the medical device sector. MEDICOM targets a broad variety of users from single users to huge organisations (customers or suppliers), and the project will cover the areas of marketing of medical products and ordering of medical consumable, messaging and exchange of research information with on-line libraries and discussion groups, device virtual testing, as well as post market surveillance. The resulting MEDICOM electronic commerce environment will therefore be a powerful tool to host all the interactions of users, suppliers, researchers and clinicians related to the medical products market. State-of-the-art technologies will be incorporated from sectors such as device embedded virtual reality, advanced telecommunications, hypertext graphs and links, multimedia data bases, broad band networks etc.. MEDICOM is organised in three levels:

Hypermedia Medical Catalogue: Dedicated to the most operational and daily activities of electronic commerce, the hypermedia medical catalogue encompasses products description, ads, pricing and promotional information, ordering forms, delivery conditions, after sales support details, on-line helpdesk, etc..

Virtual Medical Exhibition: For complex and expensive products, a basic rule of industrial marketing is to increase products observability to reduce the perception of risks by customers. The virtual medical exhibition will allow potential customers to evaluate the medical devices without visiting the site of their actual installation.

Post - Market Surveillance: This level concerns the needs for an official reporting systems on the medical products market.

The consortium consists of organisations specialised in networking, databases, medical standardisation, virtual reality techniques, electronic commerce etc. from the technical point of view and medical devices producers/suppliers, medical product users organisations from the users point of view. The contribution of specialised universities is included in the consortium.

The project outcome will thus be the European ELECTRONIC MARKET PLACE for medical devices whose major originality will be to offer together with products sales information exchange facilities that are beneficial to both manufacturers for marketing purposes and customers/community for security purposes.

Starting up the MEDICOM market place will require that consortium members incorporate a joint venture that will become the market operator and will constitute a long term strategic commitment for the core exploitation. Since the market place will lean on the economic principle of network externalities, its take-off will take time; however, over a period of 5 years after project completion, MEDICOM is expected to give a ROI of 760%, net of EC contribution.

Programme(s)

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CSC - Cost-sharing contracts

Coordinateur

Selisa SA Societe Electronique Informatique Systemes Automatisme
Contribution de l’UE
Aucune donnée
Adresse
Rue De Chevilly 8
94260 Fresnes
France

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Coût total

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